A Visit from Some Very Good Danes

This week we have visitors at Mayo Clinic from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark. I enjoyed meeting them last night at a reception and dinner they hosted (for the next few hours you can see the Periscope video of the gathering), and today I will be presenting the work of our Mayo Clinic Center for Social Media.

My presentation is scheduled from from 10-11 a.m. CDT, and I plan to Periscope the Q&A session from our Mayo Clinic account. That should start around 10:40 CDT.

  • If you’re on Periscope, follow the Mayo Clinic account and you’ll get an alert when we go live.
  • If you’re not yet using Periscope, you can watch on your desktop by following the Mayo Clinic Twitter account (or #MCCSM) and then clicking the broadcast link when it’s tweeted.

You can learn more about Periscope and our Mayo Clinic experiment with it on our Social Media Health Network site.

I hope you will join our Mayo Clinic Periscope experiment today. Please chime in with your greetings and questions (and of course we’ll appreciate hearts, too). I think you’ll enjoy it, and it will give our visitors a first-hand experience of the powerful reach of social media.

Here are my slides from today’s presentation:

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Web Replays Extend Periscope Views

In addition to its being owned by Twitter, one of Periscope’s positives (as compared with rival Meerkat) was that its broadcasts have some enduring quality (24 hours.)

But as a mobile-mainly platform, one of Periscope’s limitations had been that archived broadcasts could only be viewed on the iOS or Android apps, not on the Web.

That just changed yesterday:

https://twitter.com/periscopeco/status/613463465328402432

So, for example, here’s a broadcast from Kim Garst (shared with me by colleague Tony Hart) on how to promote your Periscope broadcast. You can watch it until about 9 a.m. CDT on Thursday, June 25.

Screen Shot 2015-06-24 at 9.10.54 AM

It will be interesting to see what this does to replay views for Periscope broadcasts, and for the popularity of the platform as compared with Meerkat.

What do you think?

 

Posted in Tools, video | Tagged , | 1 Comment

Joining Patients in their Online Health Journeys

I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense.

My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.”

Here are my slides:

For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN).

And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and Social Media Summit in Brisbane, Sept. 1-2, 2015.

Posted in Conferences, Health Care, Social Media | Tagged , , | Leave a comment

A Resourceful Recognition

Six years ago this month that I did a presentation called “The $4-a-month Online Newsroom (and other MacGyver tips)” in Chicago at a Ragan Communications conference.

I’m speaking today at the IABC Great Plains conference in Bismarck, ND at the invitation of Tracie Bettenhausen, who was in that Ragan audience back in 2009. More on that in a future post.

But for now, here’s a MacGyver-themed video some members of my team produced and showed at our Mayo Clinic Communications Division meeting last week, recognizing my 15-year anniversary at Mayo Clinic.

Thanks to Jason Pratt and Makala Johnson for leading the production, and to everyone who shared kind words.

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Using Social Media to Enhance Outreach and Engagement for Latino Communities

I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel.

Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include

  • Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA
  • Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA
  • Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions, Walnut Creek, CA

I’ve uploaded my slides to Slideshare.net and embedded them below. I would welcome your questions and comments.

Posted in Conferences, Health Care, Social Media | Tagged , | Leave a comment
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