Horror Movie Trailer

Check out this post from Chris Anderson, author of “The Long Tail.” It includes a video that, in a humorous way, points out how the media landscape is changing, and how the audience is no longer passively consuming what the networks are feeding.

The Audience is Up to Something

While you’re there, you may want to check out other posts that reflect Anderson’s thesis, that while big hits will always be important, the non-hits collectively are becoming an important economic force. With costs of inventory becoming near zero for digital media, and costs of delivery near zero because of the internet, and with search making it easier for people to find what they want, it’s no longer economically necessary to provide programming designed to appeal to a mass audience.

(Via The Long Tail.)

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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