During the noon hour today we listened to an audioconference presentation sponsored by Strategic Health Care Communications, which outlined several ways health care organizations are using video and audio podcasting to communicate with employees, patients and potential patients, or for continuing medical education classes.
One interesting point I heard from the Arizona cardiology group was that they found video was about nine times more popular than audio, based on a year of podcast delivery.
It was good to hear some practical experiences from some other groups using podcasting, and I also thought the idea of hosting podcasts within a blog made sense, to make the segments easier for search engines to find.
The listing of online podcast directories and search engines also was helpful. In addition to using a blog, it would be good to get podcasts listed on iTunes, Yahoo! Podcasts, Podcast.net, Podcast Alley, Pod Feeder, Podcasting News, Podnova, All Podcasts, Loomia, iPodder.org, Odeo, Podcast Directory, Digital Podcast, Podcast Bunker, Pod Feed, Podcast Pickle, Pod Tower, and Podscope.
A CD of this audioconference is available on the web, and for my fellow Mayo Clinic listeners, let me know if you want a copy of the presentation materials.
I would welcome any thoughts from others who attended this audioconference, in terms of what would be most applicable and actionable.