Mayo Clinic InTouch Launches

This is a project I’ve been working on for some time, starting from the early discussions of what should be included in the service, to the public roll-out, which will be announced in a news release from Garmin, Ltd. this morning.

Today’s Minneapolis Star Tribune has an extensive feature (click here to read in its entirety), which begins…

Nagging headache? Neck pain? Now you can check your symptoms along with stock prices on your cell phone.
The Mayo Clinic is rolling out a health information service today that soon will be available via most major cell-phone carriers. For $2.99 a month, subscribers who sign up for Mayo Clinic InTouch can get first-aid tips, watch health videos or find the closest emergency room on their cell-phone screens.

Digital Cyclone is the Minnesota-based Garmin subsidiary that developed and is distributing the application through the major wireless carriers. Here’s the Digital Cyclone page with more information on how to order.

And here’s the post on this blog I’ve been using to show journalists what the application is all about, in the pre-launch phase. It was previously password-protected, which is a very convenient way within WordPress to have a public blog that has portions that are private. It’s a way to pitch exclusive or semi-exclusive stories and have rich-media assets, without developing an expensive press kit. And it’s neat to be able to use new media to tell the story of a new media application.
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Author: Lee Aase

Husband of one, father of six, grandfather of 13. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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