We heard some excellent presentations today, including one from Andy Sernovitz of the Word of Mouth Marketing Association, another from Mary Owens of Motorola, and a third from Mayor Bill Gentes of Round Lake, IL. A panel discussion featuring Mary, Bill Hanekamp and Patrick Rooney also created some good discussion.
I liked Bill Hanekamp’s four essentials for a successful microsite: it needs to be Entertaining, with Exclusive content, Timely and Relevant to the target audience. We also talked afterward about whether companies can put their video on YouTube and still keep other companies from incorporating it into their for-profit sites. Bill said the owner of content maintains copyright, and a cease-and-desist letter to the offending company will get them to pull it down. The panel said companies need to have a presence on YouTube to be relevant.
This made Kimberly Smith’s kind words all the more meaningful as she launched her blog today. I firmly believe that as more communications professionals begin to understand just how easy it is to blog and start experimenting, they will find applications that make sense for them. As Michael Rudnick said, we need to see the tools as just infrastructure. Don’t pay attention to how most people use them. If they are free (and most of them are) and you can meet a need with them, be creative and take advantage.
So – for those who attended this week, what was the most important nugget you took away? What are you going to apply in your work? In your personal life?