Comments on: Why Organizations Should Join Facebook Group Land Rush

By: Should You Create a Facebook Page or Facebook Group?

Should You Create a Facebook Page or Facebook Group? — Fri, 12 Sep 2008 22:05:17 +0000

[...] Why Organizations Should Join Facebook Group Land Rush [...]

By: web

web — Tue, 02 Sep 2008 20:04:32 +0000

A article on corporations embracing Facebook as outreach.

By: Phil Holden

Phil Holden — Thu, 07 Feb 2008 12:49:59 +0000

Hi,
Just to say I’m sending a link request through Linked In refering to the book I’m writing. I’d be grateful for the link and I’d hope to promote you through the book anyway as you have some good stuff that accords with my approach for small businesses.

Regards

Phil Holden

By: Uno de Waal » Facebook groups: A low engagement model

Uno de Waal » Facebook groups: A low engagement model — Tue, 16 Oct 2007 15:44:43 +0000

[...] links to take a look at:Community Technology FoundationWidgifyAllFacebookLeeaseNing [...]

By: Business communications on Facebook « Timlambrechts’s Weblog

Business communications on Facebook « Timlambrechts’s Weblog — Wed, 26 Sep 2007 16:45:27 +0000

[...] Why organizations should get in on the Facebook groups land rush [...]

By: leeaase

leeaase — Sun, 26 Aug 2007 17:16:25 +0000

Good point, Dennis. I think you need to be ready to move to new platforms, and establish outposts there, too. The good thing is you can link between platforms, not necessarily for easy interoperability, but at least in a daisy chain.

And the migration issues would surely develop between a homegrown application and other newly developed platforms. I would argue that development of something newer/better/faster/shinier is actually more likely for the homegrown apps, because all of the resources for development must come from your organization, whereas with Facebook you have that company and everyone else creating applications for the FB platform devoting resources to improvement that cost you nothing.

But yes, you always need to be prepared to move into new platforms as needed, and to think of how you would direct group members if you as an organization decide another platform better meets your needs and theirs (or if they decide it without you.) Better to exercise some leadership on behalf of your members, scoping out alternatives that may be beneficial.

By: Dennis McDonald

Dennis McDonald — Sun, 26 Aug 2007 16:09:03 +0000

I agree with youre recommendation, Lee, but with one caveat; just as it’s easy to create a Facebook group, it’s also easy for people to get up and move elsewhere when something better/faster/newer/shinier forms (as it surely will). So be prepared for portability and migration issues.

By: Facebook Crisis Communications « PR, New Media, GTD - Lines from Lee

Facebook Crisis Communications « PR, New Media, GTD - Lines from Lee — Wed, 08 Aug 2007 00:56:45 +0000

[...] really easy way to do this is through Facebook. As I’ve detailed here, Facebook has three main types of free groups: open, closed, and [...]

By: Putting “Relations” into Media Relations « PR, New Media, GTD - Lines from Lee

Thu, 02 Aug 2007 14:26:46 +0000

[...] previous posts I discussed why organizations should form Facebook groups, and gave examples of some of the open, closed and sponsored [...]

By: Facebook Group Organization Examples « PR, New Media, GTD - Lines from Lee

Facebook Group Organization Examples « PR, New Media, GTD - Lines from Lee — Thu, 02 Aug 2007 04:12:11 +0000

[...] my last post, on Facebook Groups for Organizations, I mentioned that there are three types of free groups in Facebook. An organization may have use [...]