With this week’s announcement of its fan Pages and Social Ads, along with its Beacon program, Facebook has made business use a much more integral part of its service. This is the way it has to be, even though some users are grumbling about the commercialization.
I had originally seen the Pages program as, in essence, a free electronic Yellow Pages ad for businesses and organizations. But then when I published a Fan Page and did a search, it didn’t come up among the results.
When I did a search for the Coca Cola fan page, though, the Coke fan pages did show up:
And when you click the “Page” section of results, you see this:
Can anyone tell me why Pages don’t show up in search results? Do the Coca Cola pages show up because Coke is an advertiser? If that’s the reason, as I suspect, at what level do you have to be advertising for your Page to be part of the search results?