Facebook Fan Pages Improvement

I just noticed this improvement to Facebook fan pages, which may make them a lot more popular.

It’s now really easy to share a fan page with your friends. In the upper right navigation of fan pages, you now see the following:

facebook fan pages

When you click Share with Friends you get a standard sharing interface, like this:

jeremiah.jpg

I like Jeremiah a lot, but this graphic is for demonstration purposes only. I don’t think my kids are really into Web Strategy. 😉

But on my Facebook profile I have posted a link to a fan page we’re developing related to my work. Previously there wasn’t an easy way to share these pages. Now you can do it passively (by posting to your profile) or actively (by choosing to send a message to particular friends.)

This could make pages much more useful and worthwhile. But for organizations and companies, I agree with Jeremiah that it’s important to have a strategy and plan for how you will engage.

The voluntary sharing feature just makes it more likely those strategies will succeed if you engage meaningfully.

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Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

0 thoughts on “Facebook Fan Pages Improvement”

  1. Note that there’s a 20 person max on the Share With Friends. But, thankfully “Lists” have also arrived, so you can easily send to a list of friends that’s 20 or under in number. Or, take a large list and break it up into 20-person-sized-chunks for easy fan page sending.

  2. Yes…I found that out yesterday when I tried to send to some of my work colleagues. The main thing, though, is that I see this sharing happening either with individuals – people thinking of a particular friend who would enjoy a page – or more generally posting to their profile to share with all of their friends. One of my friends saw my FB post last night and commented there, for instance. This will make the sharing more authentic and organic vs. being contrived and “marketing” ish.

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