And in the context of digital media, I was having a close look this morning at the coffee bean and tea leaf DM screen – they have vertical, visual tickers on the R and L sides of the main video content, and it worked pretty well… but not for MESSAGES – the R was a scrolling list of upcoming sports games, and the right was stock prices.

But why not have a headline ticker at the bottom of your digital media, esp if you’ve got about 15 mins of video content cycling… Staff eventually will get tired of the 15 mins and start to read the ticker in the lunch room out of boredom!

A great blog post on using digital signage for corporate communications and how it can increase efficiencies and effectiveness of messages, increases ROI, gives more flexibility in the types of messages and reaches people you couldn’t reach otherwise….

Please, people, don’t use tickers. Just say no. Honestly, they’re terrible. They’re hard to read, they have very poor comprehension and retention rates compared to reading a block of text, and they just look ugly. If you have something to say, put…