Facebook and LinkedIn in Media Relations

This morning I have the pleasure of presenting at the Bulldog Reporter Media Relations Summit 2008 in San Francisco. My co-presenters are Chuck Hester from iContact and Valerie Jennings from Jennings PR. Chuck will be focusing on LinkedIn (here’s his profile, and mine), while I will do the Facebook portion (please feel free to “friend me.”) Valerie will wrap it all up.

If Chuck and Valerie want to upload their presentation to Slideshare.net (a site you should check out), I will be happy to embed here. Meanwhile, here’s mine:

I’m including below links to some of the web sites I will reference in the presentation, so you can see the actual sites (vs. the screen shots in Slideshare) and relive the magic.

• Layoffs at CBS O&O Stations
• CBS and CNN Possibly in a Joint Reporting Venture?
• Chris Anderson’s Wired article on “Free”
• Social Media 104: Intro to Social Networking
• Mayo Clinic’s Fan page in Facebook
• The 35W Bridge Collapse group in Facebook
• The SMUG Facebook $100 Hacker Challenge
• The SMUG “Student Union” in Facebook
• The Bulldog Reporter Facebook group

I will revise and extend, but here’s the basic presentation. Here are some of my earlier writings that outline some of the potential I see for media relations through Facebook.

Putting the “Relations” in Media Relations

“Cheers” for Medical News

Toward a Medical News Community

I believe that with the long-awaited granular privacy settings Facebook has implemented, this will become much more practical. People will use Facebook increasingly for business when they are able to more effectively segregate what information is available to their professional contacts and what is more personal. I’ll be writing more about that soon.

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