Today I attended the Advanced Learning Institute’s Social Media Summit at the Hyatt Regency in Chicago, and presented a case study on our social media efforts at Mayo Clinic.
Chairman Michael Rudnick gave a good overview, Andy Sernovitz of GasPedal did his usual great presentation, and we also heard from Patty Crowley of Johnson & Johnson on the new intranet portal J&J has launched for its IT employees, and from Jeremy Lasich, the Deputy Director for Communications Fairfax County, Virginia. I will have a follow-up post about Jeremy’s experience, since it will be highly relevant for the group for which I am presenting a workshop tomorrow.
I had lunch with a few of the ALI participants, and Jorge from HEB said my demonstration of the Flip video camera was his most important take-away so far:
And just after he said that, one of our lunchmates shared her family’s Mayo Clinic story. I won’t use her name, since this story is about her Mom’s experience with Mayo Clinic (and she corrected herself afterward that the problem was carbon monoxide, not dioxide):
This all just goes to show both the power of sharing personal stories and how quick and convenient the Flip video camera is. Editing the clips was really simple, and took just a couple of minutes.
As Andy Sernovitz says, in word of mouth marketing you first need to give people something to talk about, and then make it easy for them to share. Clearly the Flip camera and YouTube are tools that make sharing easier.