50 Ways Marketers Can use Social Media to Improve Their Marketing

As part of her homework for Facebook 107, SMUG Student Peggy Hoffman used Facebook to send me this helpful overview list from Chris Brogan. It’s worth a look.

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.

50 Ways Marketers Can use Social Media to Improve Their Marketing | chrisbrogan.com.

Chris has created a nice list of some potential ways to use social media; SMUG’s objective is to give you hands-on experience using the tools, so you can go to management with confidence both that a given tool is right for your organization AND that you know how to use it.

For example, the Podcasting curriculum, and in particular the 10 Steps to Your Own FREE Podcast post, walks you through the process to recording, publishing and promoting your own personal podcast.

So please follow Peg’s example by using Facebook to share some more of these good finds (or put them in the comments below.)

Have a great weekend. I’m hoping it doesn’t rain so we can begin painting the SMUG North Annex. Video reports about our construction process will be coming soon.

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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