Audiconference Discussion

Today I’m participating in an audio conference sponsored by Strategic Health Care Communications, entitled Blogging: Communicating and Marketing to Key Audiences. I’m looking forward to it, and to hearing what the other speakers have to say.

I will be talking about our Mayo Clinic experience, including our podcast blog, news blog, the various MayoClinic.com blogs and Sharing Mayo Clinic, which launched last week.

We will have a Q&A period as part of the audioconference, but one of the great benefits of blogging is that the conversation can continue beyond the time bounds of a conference call. So I hope you’ll share your reactions and questions in the comments below.

If you would like to connect and stay around for the long-term conversation on using social media (particularly in health care), “friend” me on Facebook, “follow” me on Twitter, or otherwise Enroll in SMUG.

If you want to chat about this subject matter in Twitter, you also can use the hashtag #healthstratchat. Might be kind of a fun demonstration during the audio conference.

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Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

3 thoughts on “Audiconference Discussion”

  1. Excellent presentation on how Mayo is broadening its communication distribution channels. Great job, Lee!

    Allowing patients to share their stories and being humble enough to listen and learn in public Web venue is truly admirable.

    When ABC News broadcasted their seven part series ‘Hopkins’ this past summer- we were truly watching it for the first time with the world. The thousands of people blogging on the ABC Web site about us was both heart-warming and revealing. It was a great learning experience for us. People trust people like them- as well as the specialists. Real stories and honest questions from the masses both are impressionable and compelling.

    Thank you for helping us all continue to move forward.

    1. Thanks, Drew. I’m glad you found it helpful. The mass media TV stories are great, because when you have professional storytellers, well… telling the stories, they’re going to do it well. We do those things too, but it’s nice to be moving into an era in which patients and their families can tell stories in their own words. We’ve heard some amazing ones already…like this one.

      So just exactly how would any of us think we could do better in telling a story than that?

  2. Hi Lee,

    Again, thanks for all the great info in today’s teleconference. I’m in Communications at Cincinnati Children’s Hospital Medical Center, and dipping our toes into the social media waters as we move our intranet to Ektron over the next year.

    Blogging policies have been on our minds lately. Where did you say we could find policies for Mayo Clinic employees?

    Looks like one of our first internal blogs may be on Quality & Safety. Do you have any such blog at Mayo?

    cheers,
    Sarah

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