Monthly Archives: January 2009

Help Me Help You Fight the FUD

By Lee Aase | Published: January 24, 2009
In my presentation at Blogwell, at which I introduced our new Mayo Clinic blog for patients and employees, Sharing Mayo Clinic, I closed with a Jerry Maguire appeal: http://youtube.com/watch?v=p-oHuogx6_Y Many of the questions I got after the presentation, and that I get in other contexts from people wanting to implement social media programs at work, [...]
Posted in Blogging, Social Media | Tagged , , , , , , , , , , , , | 1 Comment

Blogging with the Coast Guard

By Lee Aase | Published: January 22, 2009
Now that my presentation at BlogWell is done, I’m listening to Commander Ron LaBrec talk about what the U.S. Coast Guard is doing with blogging and social media. One of the best quotes, from one of his superiors: “You’re already in the social media environment. If you choose not to engage, you’re assuming all the [...]
Posted in Conferences | Tagged , , | Leave a comment

Full House at BlogWell

By Lee Aase | Published: January 22, 2009
We’ve got a sold-out program at Blogwell in Chicago. Tweeting about it with the #blogwell hashtag.
Posted in Blogging, Conferences | Tagged , | 1 Comment

Sharing Mayo Clinic

By Lee Aase | Published: January 22, 2009
Today we take a significant step for Mayo Clinic, launching our “culture” blog for patients and staff, called Sharing Mayo Clinic. I’ll be showing it as part of my presentation at BlogWell. Sharing Mayo Clinic (at sharing.mayoclinic.org) is in many ways the culmination of a process we’ve had in the works for the last few [...]
Posted in Health Care, Social Media | Tagged , , , , , | 2 Comments

Healthcare Blogging Audio Conference Next Week

By Lee Aase | Published: January 21, 2009
On Jan. 28, I will be presenting at an audio conference entitled “Blogging: Communicating and Marketing to Key Audiences.” It’s sponsored by Strategic Healthcare Communications, and other presenters include: Sarah Brandon, Manager, Internal Communications, Alegent Health, Omaha, NE Lisa Dombro, Chief Development Officer and Vice President, Marketing, Neurologic & Orthopedic Hospital of Chicago Mark Gothberg, [...]
Posted in Blogging, Conferences | Tagged , , , | Leave a comment

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