Monthly Archives: February 2009

RAQ: How Can I Find Journalists in Twitter?

From the mailbag: I met you a few months ago when you came to speak at my PRSSA meeting, and now I graduated and am working in PR and realize how important everything you talked about really is. I have been enjoying SMUG, and have since passed on the links to my co-workers, and we [...]
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World Health Care Congress Consumer Connectivity Summit Presentation

Here’s the presentation I’m giving this afternoon at the World Health Care Congress Consumer Connectivity Summit. Regular SMUGgles will note significant similarities to my previous presentations, but for those attending the Summit or who are unfamiliar with what we’ve been doing with social media at Mayo Clinic, I hope this will be a helpful resource. [...]
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WHCC Innovator’s Showcase

During my presentation as part of the Innovator’s Showcase at the World Health Care Congress Leadership Summit on Consumer Connectivity, I’ll be talking about three kinds of health care innovation in social media.  Straightforward application of technology, but in a health care setting. This is the “Use as Directed” level of innovation; what is innovative [...]
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Microsoft, WebMD and CIGNA on Consumer Medical Data

The title of this session is Next-Generation Consumer Engagement — New-Age Solutions to Advance Consumer-Driven Health. Jim Mault, M.D., from Microsoft started with an illustration, asking how many people know how to access credit card transactions online vs. getting access to our immunizations or cholesterol test readings. Not surprisingly, only about half of the health [...]
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World Health Care Congress Consumer Connectivity Summit

I’ll be taking off this evening to attend the second day of the World Health Care Congress 2nd Annual Leadership Summit on Consumer Connectivity, where I will be presenting twice on Tuesday. I’ll be joining representatives from Community Health Network and Centers for Disease Control and Prevention as part of the Innovator’s Showcase (I’ll do [...]
Posted in Conferences, Health Care | 1 Comment
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