Monthly Archives: February 2009

Buy a Vowel?

In the past couple of years I’ve given presentations on “new media” or social media to several marketing-oriented health care organizations. At Monday’s meeting with FSHPRM (Florida Society for Healthcare Public Relations &Marketing), I began to notice a pattern. Some other similar organizations to which I’ve presented: MHSCN (Minnesota Healthcare Strategy and Communication Network) WHPRMS [...]
Posted in Health Care, Marketing | Tagged , , , , , , , , | 5 Comments

“Please breathe slowly into the brown paper bag…”

There’s been a bit of hyperventilating today about a change in Facebook’s Terms of Service (TOS). For example, Stan Schroeder says (on Mashable): Yes, with Facebook Connect in place, it’s likely that Facebook simply must do this in order to avoid possible lawsuits over content that isn’t even stored by them anymore. However, the same [...]
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SMUG Extension Class Photo

Here’s a picture from the podium at the FSHPRM Winter Workshop, where I’m just starting my presentation. If you want to join the discussion, use the #fhasmug hashtag.
Posted in Conferences | Tagged , , , , | Leave a comment

Looks Like Epcot…

…but they deliver babies here. It’s also where the Florida Hospital Association is hosting its Winter workshop on marketing, at Winnie Palmer Hospital for Women and Babies. Here are a couple of photos: an exterior and from inside the glass globe.
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Dueling University TV Ads

A couple of weeks ago I introduced the SMUG Super Bowl TV ad:     http://youtube.com/watch?v=9_WIBoEf730  This morning I saw a commercial that captures some of the same rationale behind SMUG: http://youtube.com/watch?v=e50YBu14j3U But I’ll bet Kaplan actually charges tuition! I know they paid a lot more both for production and distribution. Education needs to be [...]
Posted in advertising, SMUG, Social Media | Tagged , , , , , | Leave a comment
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    Lee Aase

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