You can now import your Twitter updates into Yammer, using the #yam tag. After linking your Yammer and Twitter accounts, any tweet (message posted to Twitter) that contains the #yam tag will be automatically imported into your Yammer network.
This was really easy. I got the direct message from Tom about this on Twitter at 7, checked it out a couple of minutes later and adjusted my Yammer account settings. Then I sent a test #yam tweet at 7:08.
It works well. My test #yam tweet showed up in my Yammer feed at 7:09. Here it is (click to enlarge):
This will be good for Yammer. It makes it much more likely that #yam will be a trending topic in Twitter search, at least as people test it, which will increase Yammer’s visibility in the Twittersphere.
It may also be a practical way to ensure that messages you are sending outside your company are also communicated to work colleagues. For example, there may be things I tweet about that don’t interest my team members at work. Hard to imagine, I know. But if they follow me on Yammer, and if I tag posts with the #yam tag if I want to be sure they get them, I can share both externally to the world and specifically to teammates…without having to go to Yammer and send a separate message. It could increase the signal-to-noise ratio for my colleagues, while also making it simpler for me to share information.
- Join Yammer if you haven’t. (See Yammer 101)
- Adjust your Yammer account settings to add your Twitter account name. (You do have a Twitter account, right? If not, check out Twitter 102)
- After you’ve completed the first two steps (and any necessary remedial studies!), send a tweet with the #yam tag (in Twitter) and watch it show up in your Yammer feed.
- Share your thoughts about this new Yammer feature in the comments below.