I wasn’t disappointed.
As a former media critic for People and the founding publisher of Entertainment Weekly, Jeff knows “old media” and has been thinking in public on his blog for several years about newspapers and other mainstream media can adapt to the realities of the Internet age. In WWGD?, he applies the new rules he’s observed to various other industries as well. I haven’t gotten to his recommendations for health care yet. That might deserve a separate post.
(As an aside, check out Jeff’s post on Buzzmachine today, in which he estimates that today’s print edition of the New York Times is $2.6 million short of the paper’s target for display ad revenue. That’s for a single day! And the Times reports today that the Boston Globe is losing $85 million a year.)
I could try to do an extended review of WWGD?, but in keeping with Jeff’s admonition to “Do what you do best, and link to the rest” I have embedded the summary PowerPoint Jeff had uploaded to Slideshare…
…and also a video of Jeff’s speech about WWGD? to Google employees:
If we had a required reading list for SMUGgles, What Would Google Do? would be on it. But you can get a good feel for some of Jeff’s main ideas through the resources linked above. If you want to buy the book, you can get it below: