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Monthly Archives: May 2009
The $4-a-week Online Newsroom (and other MacGyver Tips)
Here’s the presentation I’m giving this morning at the Ragan Communications Corporate Communicators Conference in Chicago. I’m part of the Social Media track, from 9:45 to 10:45 CDT. The $4 A Month Online Newsroom View more presentations from Lee Aase. I welcome any questions or comments below. And if you want to follow or participate [...]
Posted in Conferences, News Media, Tools Tagged Media newsroom, online newsroom, PR, Social Media, social media newsroom 1 Comment
National Press Club Presentations
Here are the other members of the panel on which I presented this morning. Their presentation are embedded below. Update: The other panelists were Sanjay Koyani, FDA; Craig Stoltz, Stoltz Digital Strategies (@craigstoltz); Nancy Shute, Contributing Editor, U.S. News & World Report (@nancyshute) and Bridget DeSimone, Health Unit Producer, Newshour with Jim Lehrer. The first [...]
National Press Club Presentation
This morning I’m part of a panel at the National Press Club in Washington, D.C. entitled “Using New Media to Promote Health & Medical News.” Here are the slides from my presentation: National Press Club View more presentations from Lee Aase. I will be tweeting this event using the #allhealth hashtag. If you’d like [...]
Posted in Conferences Tagged health, Health news, Medical News, Medicine, New Media, PR, Social Media Leave a comment
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Posted in Book Reviews, Marketing, Social Media Tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, PR, Radio, Social Media, TV Leave a comment
RAQ: Tips for Selling Hospital Leadership on Social Media?