Comments on: Viral Video Case Study: Mayo Clinic’s “Octogenarian Idols”

By: Kim

Kim — Thu, 06 Aug 2009 02:17:31 +0000

Lee, this is an amazing story. From a little video with a few hits to a parody on Jay Leno? You can’t make up this stuff! : D Just shows how putting your foot into social media can pay great dividends when you lease expect it! “Viral” may mean bad things in medicine, but man, on the internet it’s fantastic!

By: Uplifting Short Video: Ex-Vaudeville Older Couple Play the Piano Together | Seeing Good

Tue, 09 Jun 2009 05:44:04 +0000

[...] Learn more about their story here. If you’re interested, Lee Aase recently explored how this charming video went viral. [...]

By: associationjam.org

associationjam.org — Mon, 01 Jun 2009 20:49:14 +0000

Viral Video Case Study: Mayo Clinic’s “Octogenarian Idols” | SMUG – Social Media University, Global…

You’ve probably already seen the video of the very charming Marlow and Frances Cowan (an elderly couple from Ankeny, Iowa, playing a piano duet in the atrium of a Mayo Clinic building). It’s likely that the video link has turned up in your mailbox a …

By: Ryan Squire

Ryan Squire — Mon, 01 Jun 2009 16:16:07 +0000

Lee, I love your point about “no substitute for great video.” My question… did you know right away you had a golden nugget? Do you have any insight on how to spot these great video opporunities?

By: Scott Meis

Scott Meis — Mon, 01 Jun 2009 12:45:46 +0000

Fantastic insight and a slew of great points, thanks for sharing Lee. Thanks for breaking it all down for us. I had no idea about the Leno plug, that’s crazy. All around, a great case study.

By: Social Media Case Study – Mayo Clinic Video Goes Viral « Social Media Snippets

Mon, 01 Jun 2009 12:39:58 +0000

[...] UPDATE: Also see post on full internal case study analysis from Lee Aase. [...]

By: Nicolas Ibieta

Nicolas Ibieta — Mon, 01 Jun 2009 08:53:18 +0000

Very good work Lee.
Let’s hope this and more examples to come, can show companies, organizations and communications professionals around the world how to take risks and engage online with their publics.
The most important thing, i think, is that this is a very beautifull story that diserves to be told and which people can relate to.
Congrats Lee and Mayo for this. Keep’em coming.