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Monthly Archives: June 2009
FREE Ragan Webinar on Mayo Clinic Social Media
On Tuesday, August 4, I’m going to be presenting a free webinar, sponsored by Ragan Communications, on our Mayo Clinic social media experience. The webinar was announced this morning, and Ragan CEO Mark Ragan tweeted this afternoon that the response has been strong: I have no idea what kind of record is in the making, [...]
Posted in Conferences, Health Care, Social Media Tagged Health Care, healthcare, Lee Aase, Mark Ragan, Mayo Clinic, Ragan Communications, Social Media, Twitter, webinar Leave a comment
8 Steps to Sustainable Blogging
Note: This is a piece I contributed to a social media guide published by the Texas Hospital Association. It’s really very well done (the overall guide, I mean. You’ll need to be the judge on this particular article.) If you’d like to get a copy of the complete guide, which includes contributions from @EdBennett, @ChrisBoyer, @Billfer, @DaphneLeigh and @JennTex, @reedsmith [...]
Posted in Blogging Tagged blog, Blogging, DIY, Health Care, healthcare, Hospitals, Social Media, tips 2 Comments
Twitter Case Study: Finding GPS in a Hospital Haystack
I was in a meeting today with Kim from our Mayo Clinic Quality office discussing how social media and tools like the Flip video camera could be used in her work, and she mentioned that she had heard about a hospital in Texas that was giving GPS units to patients when they checked in, so [...]
Posted in Twitter Tagged GPS, Hashtags, hcmktg, hcsm, Health Care, healthcare, Hospitals, Mayo Clinic, Quality, Twitter 5 Comments
Guy Kawasaki Social Media Interview
I was honored a few weeks ago when someone I greatly admire, Guy Kawasaki, did a blog post highlighting one of my presentations about Mayo Clinic’s use of social media on the American Express Open Forum. Apparently he had seen it on Slideshare.net and thought it was worth passing along. I’ve been a fan of Guy’s [...]
Posted in Health Care, New Media, Social Media Tagged Guy Kawasaki, Lee Aase, Mayo Clinic, Presentations, Public Speaking, Selling the Dream, Social Media 1 Comment
Gluten-Free Cake Mixes Coming