Monthly Archives: June 2009

HeSCA Social Media Presentation

Last Friday I had the opportunity to give a two-part presentation to HeSCA, and its 50th International Conference on Health & Science Communications. The first part was an overview entitled, “Why Social Media are Essential to the Future of Health and Science Communication” and the second was a hands-on workshop on Twitter and 10 steps [...]
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Personalizing the Passion: Social Media, Transplant and Organ Donation

I’m in St. Louis this afternoon for the Association of Organ Procurement Organizations‘ annual meeting. If you want to see what anyone is saying about this in Twitter, use the #aopo hashtag. Personalizing the Passion View more presentations from Lee Aase. Here are some other links participants might find helpful: Scott Meis and his blog, [...]
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Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix: Integrating Social Media and Mass Media for Maximum PR and Marketing Results View more presentations from Lee Aase. Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast [...]
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Dad and MacGyver

Millions of people know the character Richard Dean Anderson (a Minnesota boy, by the way) played on TV: MacGyver. So when I did a presentation in Chicago called, “The $4-a-week online newsroom (and other MacGyver tips)” people immediate “got” what it was about. Although he is highly regarded in our community, relatively fewer people know [...]
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Spreading the Word on Social Media

Over the next couple of weeks, I’ve got a full schedule of travel with conferences, panels, webinars, workshops and the like. I’ll be showing and telling about our work in social media at Mayo Clinic, and also implications and applications for others in health care and beyond. My schedule is below. Based on what I’ve seen [...]
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