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Monthly Archives: July 2009
Two Kinds of Viral Videos
I got a request from Jason DeRusha of WCCO TV to shoot and upload a video talking about some of our videos at Mayo Clinic that have “gone viral.” So here’s a little discussion of the two basic kinds of viral videos we’ve had: Here’s the blog post on Sharing Mayo Clinic where we embedded [...]
Posted in Health Care, Social Media, video Tagged Lee Aase, Mayo Clinic, Social Media, Viral video, Web Video Leave a comment
Choosing a SMUG Seal
The response to my request for help in developing an official seal for SMUG has been gratifying. We have four excellent submissions to consider as semifinalists, so I’m asking your help in narrowing the field. Here are the entries: Please vote for your favorites (refer to the entry number) in the poll in the sidebar, [...]
Health Care HR Presentation
Here’s the presentation I just finished with the Medical Center Employee Relations Association (MCERA) in Milwaukee: Medical Center Employee Relations Association View more presentations from Lee Aase.
Posted in Conferences, Health Care Tagged Health Care, healthcare, HR, Human Resources, Lee Aase, Mayo Clinic, Milwaukee, Social Media Leave a comment
MHSCN Accomplished
Yup…that’s how they say the acronym for the Minnesota Health Strategy & Communications Network. I’ve noted before that health care communications organizations seem to have the opposite problem of cardiology clinical trials: while the latter insert extra letters (or pull them from the middle of words in studies’ titles) to create acronyms like HOPE, LIPID, [...]
Posted in Conferences, Health Care, Social Media Tagged Health Care, healthcare, Marketing, Mayo Clinic, MHSCN, PR, Social Media Leave a comment
My Third Anniversary