FUEL Social Media Presentation

I had the opportunity late this afternoon to do a presentation to FUEL, a relatively new group sponsored by the Rochester, MN Chamber of Commerce, on “how to use social media to grow your business and advance your career.”

Here are the slides:

After my presentation, we had a panel discussion that included Wade Beavers and Joe Shriver of DoApp, Becky Ross of Fox Sports North and Fox Sports Wisconsin and Alan De Keyrel of Corporate Web Services.

We started a Twitter hashtag for Rochester community conversations, #RSTMN.

It was a great discussion with lots of good questions, and I appreciated the perspectives the other panelists brough. Becky made the great point the given the intensity of sports fans, it was important for @FSNorth to keep up a strong Twitter stream, because people who follow them. Alan beat me to the punch in saying that people need to stop thinking about the separation of personal and professional lives in social media, and realize that the distinction is really futile. I don’t think it’s even really desirable. Wade and Joe also brought a lot of good insights.

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Author: Lee Aase

Married father of six and grandfather of nine, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

2 thoughts on “FUEL Social Media Presentation”

  1. Lee, great slides – love the mix between informality and genuine content. I continue to draw on your slides for general web 2.0 ideas, they are all social in the end.

  2. Those who continue suggesting there be a separation between the personal and professional relative to social media are demonstrating their lack of understanding about how these media work. I’d love to see an example of a community, grounded in relationships and conversations, where such a distinction is made and sustained. I say it can’t be done, nor should it.

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