Tweetcamp III – Reserve Your Spot

By Lee Aase | July 10, 2009

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

  1. General principles of social media
    1. The Dinner Party Rule vs. The Law of Large Numbers
    2. How to avoid being “That Guy”
    3. Be real and transparent
    4. Give more than you take
    5. Integrity
    6. Mayo Clinic Employee Guidelines
  2. Understanding Twitter
    1. Why does it matter?
    2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
    3. So what can you say in 140 characters anyway?
  3. Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
    1. Listening and connecting
    2. Real-life meetings
    3. How Twitter has contributed to Mayo Clinic’s reputation
    4. Journalist interactions and media stories
    5. Blogger interactions and resulting posts
  4. How to Tweet Productively – it’s not an oxymoron
    1. Understanding #hashtags
    2. Twitter etiquette and building “Tweet cred”
    3. Using Twitter with Yammer
    4. The Twitter API
    5. Twitter applications for desktop and mobile
    6. Finding “Tweeps”
  5. Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at Tweetchat.com.

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

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114 Comments

  1. Holy Michael
    Posted July 10, 2009 at 1:32 pm | Permalink

    I am planning to join Tweetcamp III.

    –Holly Michael
    Good Samaritan Hospital
    Dayton, Ohio

  2. Molly Nance
    Posted July 10, 2009 at 1:33 pm | Permalink

    I’m in. You do a fantastic job of communicating Mayo news through social networks. I’m not above stealing.

  3. JohnAyers
    Posted July 10, 2009 at 1:57 pm | Permalink

    Lee, What you have accomplished with Mayo, I see a model for future healthcare communications and delivery. Thanks for your vision. Sorry I missed the previous #tweetcamps. I WON’T MISS THIS ONE. Looking forward to #tweetcamp3 on Monday at 2pm CDT. See (tweet) you then.

  4. Nicole Beckstrand
    Posted July 10, 2009 at 2:04 pm | Permalink

    I plan to join–

    Nicole Beckstrand
    Director of Communications
    CHI-California Healthcare Institute
    San Diego, CA

  5. Cindy Nelson
    Posted July 10, 2009 at 2:33 pm | Permalink

    I also plan to attend. This is very timely now. I finally got a Twitter account! I need followers… ;)

  6. Liz Hansen
    Posted July 10, 2009 at 2:36 pm | Permalink

    As a Healthcare IT Consultant in Atlanta, I have been encouraging the physicians I work with to participate on Twitter. I plan to use your activities to support these efforts. I will enjoy joining your “camp.” Thank you!

    Liz

  7. Amy Stevens
    Posted July 10, 2009 at 3:02 pm | Permalink

    I’ll be participating.

    Amy Stevens
    Marketing Communications Director
    Wellmont Health System
    Kingsport, Tenn.

  8. Reed Smith
    Posted July 10, 2009 at 3:13 pm | Permalink

    I am in!

    Reed Smith
    Director, Project Management
    Texas Hospital Association
    Austin, Tx

  9. Jenna Rosenberg
    Posted July 10, 2009 at 3:14 pm | Permalink

    Lee, I am looking forward to joining this session. Thanks for opening it up to others beyond Mayo.

    Jenna Rosenberg

  10. Aaron Hughling
    Posted July 10, 2009 at 3:23 pm | Permalink

    I’d like to attend.

    Scott & White Healthcare
    http://www.sw.org
    Temple, TX

  11. Lori Moore
    Posted July 10, 2009 at 4:49 pm | Permalink

    I plan to attend… sitting back and letting it all soak in

  12. Jill Celeste
    Posted July 10, 2009 at 5:02 pm | Permalink

    Hi, Lee: Thanks for generously inviting us to camp! I will be there!

    Jill Celeste
    Marketing Manager
    Morton Plant Mease Health Care, Tampa, FL

  13. Chris Barnes
    Posted July 10, 2009 at 6:03 pm | Permalink

    Thanks for the open invitation, I look forward to it.

    Chris Barnes
    President & Chief Design Strategist
    Emphatic Communications
    http://www.EmphaticInc.com

  14. Claudia
    Posted July 10, 2009 at 7:57 pm | Permalink

    Thanks, I would love to participate.

  15. Kathy Mackey
    Posted July 11, 2009 at 10:50 am | Permalink

    Looking forward to your TweetCamp III Lee. Thank you for the opportunity.

    Kathy Mackey
    @mkmackey on Twitter

  16. Angie Jeffrey
    Posted July 11, 2009 at 12:29 pm | Permalink

    I’m in, Lee. Will you record this as a podcast? If so, I’d like to use it to train other VMS folks. Let me know!

  17. Stacey
    Posted July 11, 2009 at 7:47 pm | Permalink

    Looking forward to Tweetcamp! Should be some great material.

    Wish I could be there in person since I’m in Jacksonville, FL!

  18. Mike Milligan
    Posted July 11, 2009 at 8:06 pm | Permalink

    I plan on attending…if i can’t, I’m hoping there might be a podcast. Great stuff.

  19. J LeDuc
    Posted July 11, 2009 at 11:23 pm | Permalink

    I plan on attending. I have been receiving Mayo tweets for a month. I have no affiliation.

  20. Kami Huyse
    Posted July 12, 2009 at 11:01 am | Permalink

    Would love to join in on Monday.

    Kami Huyse
    Houston, TX
    @kamichat

  21. Lola Butcher
    Posted July 12, 2009 at 3:21 pm | Permalink

    Thanks for invitation. Looking forward to it.
    @lolabutcher on Twitter

  22. Ann Wasik
    Posted July 12, 2009 at 3:29 pm | Permalink

    I’ll be there.

    Ann Wasik
    Minneapolis, MN

  23. Imokon
    Posted July 12, 2009 at 3:45 pm | Permalink

    Unless I am trapped elsewhere I definitely want to attend this one.

  24. Sam Bishop
    Posted July 12, 2009 at 3:51 pm | Permalink

    I’ll be there, and look forward to learning from the master!

    Samantha Bishop
    Marketing Consultant
    MLT Group Advertising & Marketing
    Rochester, MN

  25. Sharon Gillis
    Posted July 12, 2009 at 6:13 pm | Permalink

    I’ll be attending.

    - Sharon Gillis
    JGSullivan Interactive
    Chicago, IL

  26. Kristen Oliveri
    Posted July 12, 2009 at 6:25 pm | Permalink

    I’m in.

    Manchester, NH

  27. Globe Away
    Posted July 13, 2009 at 3:59 am | Permalink

    Lee, thanks for the invite!

  28. Whatza
    Posted July 13, 2009 at 6:29 am | Permalink

    I’m new to twitter, but looking forward to learning more.

  29. Katrina
    Posted July 13, 2009 at 7:53 am | Permalink

    I’ve gone back and looked at the archives on the last two and can’t wait to check it out live.

    Katrina Altersitz
    @kaltersitz on Twitter

  30. Joe Smith
    Posted July 13, 2009 at 7:58 am | Permalink

    Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
    At Upstate Medical University I serve as Director of Educational Communications/IMT. Among our areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.

  31. Joe Smith
    Posted July 13, 2009 at 8:07 am | Permalink

    Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
    At Upstate Medical University I serve as Director of Educational Communications/IMT. Among the department’s areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.

  32. John LeMay
    Posted July 13, 2009 at 8:10 am | Permalink

    I will be joining as well. Thanks for the opportunity

  33. Margaret Vandervort
    Posted July 13, 2009 at 8:11 am | Permalink

    Looking forward to this afternoon. Should be very informative and a great time to share information!

  34. Brenda Blair
    Posted July 13, 2009 at 8:23 am | Permalink

    I am planning to attend.

  35. Dori Estrella
    Posted July 13, 2009 at 8:24 am | Permalink

    I am making every effort to tune in! Thanks for the invite.

    Dori Estrella
    Certes Financial Pros
    Minneapolis, MN
    @doriestrella on Twitter

  36. Betsy Brandes
    Posted July 13, 2009 at 8:25 am | Permalink

    Thanks for the invite, I’m looking forward to it.

    Betsy Brandes
    Nashville, TN

  37. Lori Shanks
    Posted July 13, 2009 at 8:27 am | Permalink

    Hoping to join in this afternoon. Thanks for making this an open event.

    Lori Shanks
    Media Specialist
    Brigham and Women’s Hospital
    Boston, MA

  38. Elizabeth
    Posted July 13, 2009 at 8:31 am | Permalink

    I plan to attend! Thank you for offering Tweetcamp to those outside the Mayo Clinic.

    Minneapolis, MN

  39. Heidi Solheim
    Posted July 13, 2009 at 8:46 am | Permalink

    Thanks for offering Tweet Camps–Can’t wait to participate!

  40. Beverly Littlejohn
    Posted July 13, 2009 at 8:49 am | Permalink

    I plan to attend.

  41. Seijen Takamura
    Posted July 13, 2009 at 9:02 am | Permalink

    I plan to attend. Thanks for the opportunity.

  42. Alex Simon
    Posted July 13, 2009 at 9:02 am | Permalink

    Shelley Goecke and I plan on attending the tweet camp, we are both from McFarland Clinic in Ames, Iowa. Thanks!

  43. Claire Duncan
    Posted July 13, 2009 at 9:04 am | Permalink

    I’ll be there! Thanks for the opportunity!

    Claire D
    Texas Medical Association
    Austin, TX

  44. Claire Duncan
    Posted July 13, 2009 at 9:08 am | Permalink

    I’ll be there! Thanks for the opportunity!

    Claire D
    Texas Medical Association
    Austin, TX

  45. Ellen Terry
    Posted July 13, 2009 at 9:23 am | Permalink

    I plan to attend. Thanks.

  46. Ellen T.
    Posted July 13, 2009 at 9:24 am | Permalink

    I will attend. Thanks!

  47. Kate Edenborg
    Posted July 13, 2009 at 9:27 am | Permalink

    Looking forward to this!
    Kate Edenborg
    Publications / Patient Education Writer
    Gillette Children’s Specialty Healthcare
    651-325-2329 | http://www.gillettechildrens.org
    *** In Office = Monday- Wednesday, 7 a.m.-5 p.m. ***

    Learn more about how Gillette Children’s is changing the way kids with disabilities see the world. And how the world sees them. Visit http://www.curepity.org

  48. Allen Forkner
    Posted July 13, 2009 at 9:31 am | Permalink

    I’m in!

    Midland Lutheran College, Fremont, NE.

  49. MoriEndi
    Posted July 13, 2009 at 9:46 am | Permalink

    I’ll be there!

  50. Wendy
    Posted July 13, 2009 at 9:50 am | Permalink

    I hope to be able to attend. We are just getting started with social media here and are looking at how to make it work for us!

  51. [[Neo]]
    Posted July 13, 2009 at 9:51 am | Permalink

    I’ll be there too
    MoriEndi and I are from Plano TX, and work for an online sporting goods company

  52. Pat Walsh
    Posted July 13, 2009 at 9:57 am | Permalink

    I’ll be there!

    Rochester MN

  53. Jon
    Posted July 13, 2009 at 9:58 am | Permalink

    I’m planning to attend

  54. Tom Stitt
    Posted July 13, 2009 at 10:08 am | Permalink

    See you in Twitterville later today.

  55. Debra Gangelhoff
    Posted July 13, 2009 at 10:09 am | Permalink

    I plan to attend. Thank you for hosting.

  56. David Harlow
    Posted July 13, 2009 at 10:12 am | Permalink

    Chancellor – Looks like a valuable presentation; I have a conflict but may try to dip a toe in late in the hour. Thanks very much for the follow recommendation.

  57. Thurston Hatcher
    Posted July 13, 2009 at 10:22 am | Permalink

    I’d like to attend. Thanks.

    Rush University Medical Center
    Chicago, IL

  58. Amanda
    Posted July 13, 2009 at 10:25 am | Permalink

    I plan to attend. Thanks!

  59. Ally Hauser
    Posted July 13, 2009 at 10:26 am | Permalink

    Thanks for making this an open event.
    Ally Hauser
    WiSys Technology Foundation
    Madison WI
    @wisystto

  60. John
    Posted July 13, 2009 at 10:27 am | Permalink

    Lee…great job as always. I plan on attending from Las Vegas.

  61. Meredith Gould
    Posted July 13, 2009 at 10:29 am | Permalink

    Will be there! And thanks for posting the times in different time zones. I always mess that up!

  62. James O'Sullivan
    Posted July 13, 2009 at 10:30 am | Permalink

    I’m planning on attending

  63. Heidi
    Posted July 13, 2009 at 10:34 am | Permalink

    I plan on attending Tweetcamp III. Thank you!

  64. Joe Curry
    Posted July 13, 2009 at 10:37 am | Permalink

    Lee–I plan to attend and am looking forward to it. Thanks!

    Joe Curry
    Chicago, IL
    @joecurrypiano

  65. Rebecca Raworth
    Posted July 13, 2009 at 10:39 am | Permalink

    I’ll be there!
    Victoria, BC, CANADa

  66. Eve Melton
    Posted July 13, 2009 at 10:42 am | Permalink

    I will be there.
    Eve Melton
    Kaiser Modesto

  67. Penelope Hillemann
    Posted July 13, 2009 at 10:44 am | Permalink

    I’d like to attend. Thanks.

  68. Alex Simon
    Posted July 13, 2009 at 10:45 am | Permalink

    Shelley Goecke and I will be attending, both of McFarland Clinic PC in Ames, Iowa. Thanks!!

  69. Becca
    Posted July 13, 2009 at 10:47 am | Permalink

    Looking forward to attending.

  70. Megan V. Grunewald
    Posted July 13, 2009 at 10:50 am | Permalink

    I’ll be there!

  71. Kathy Barbour
    Posted July 13, 2009 at 11:09 am | Permalink

    I’ll be there!

  72. Scott Tang
    Posted July 13, 2009 at 11:13 am | Permalink

    Thanks for putting this Learning webinar together. I plan on attending.

    Chicago, IL

  73. Jessie Shupe
    Posted July 13, 2009 at 11:27 am | Permalink

    We are thrilled to learn from another healthcare organization who is already doing everything we would like to do in social media. That’s the beauty of all of this that we can share trials, errors, and success. Looking forward to this presentation and how a health insurance company can utilize these tools while maintianing patient privacy.

  74. Christopher Hamilton
    Posted July 13, 2009 at 11:33 am | Permalink

    Austin, TX… looking forward to it.

  75. Daphne Swancutt
    Posted July 13, 2009 at 11:35 am | Permalink

    I’m in! Thanks, Lee.

    Daphne
    Baltimore, Md.

  76. Ben Dillon
    Posted July 13, 2009 at 11:37 am | Permalink

    Looking forward to it, Lee!

  77. Andy Ketch
    Posted July 13, 2009 at 11:42 am | Permalink

    I look forward to learning. Thank you.

  78. Brenda
    Posted July 13, 2009 at 11:43 am | Permalink

    I’ll be there.

  79. Donna Berryman
    Posted July 13, 2009 at 11:44 am | Permalink

    Thanks for the opportunity to “attend” from the University of Rochester Medical Center, Rochester, New York! Looking forward to it.

  80. Teresa
    Posted July 13, 2009 at 11:47 am | Permalink

    Thanks for opening to others.

    Teresa
    Virginia Commonwealth University
    Richmond, VA

  81. Andy Busam
    Posted July 13, 2009 at 11:49 am | Permalink

    Hi Lee,

    I’ll be attending on behalf of the PR Department at Randolph Hospital in Asheboro, NC. Looking forward to the talk.

    Thanks!

  82. Mark Harmel
    Posted July 13, 2009 at 11:57 am | Permalink

    Looking forward to camp. Do I need sunscreen?

    Healthcare Photographer
    Los Angeles, CA
    @MarkHarmel

  83. Jon Knisley
    Posted July 13, 2009 at 12:05 pm | Permalink

    Thanks. Looking forward to the session.

  84. Marya Zilberberg
    Posted July 13, 2009 at 12:09 pm | Permalink

    Will try to attend — looks great! Thanks.

  85. Dan McLaughlin
    Posted July 13, 2009 at 12:10 pm | Permalink

    Hi,
    I look forward to the presentation from our friends at Mayo. We are at the University of St.Thomas in Minneapolis MN and on Twitter at USThealthcare.

  86. Steve Brown
    Posted July 13, 2009 at 12:25 pm | Permalink

    Great to see Mayo Clinic doing this! Behavior drives most of health, and context drives behavior. Social media is changing our context – enabling new forms of support, community, education, accountability. When we apply social media tools to wellness, disease management, and prevention – with intention rather than by accident – we could start to see profoundly positive impacts on health and health behavior. Twitter: @brown2020

  87. Tom Wilber
    Posted July 13, 2009 at 12:27 pm | Permalink

    I plan on attending.

    Regards,
    Tom

  88. Jan Sheeley
    Posted July 13, 2009 at 12:27 pm | Permalink

    I am looking forward to your presentation.

  89. Jan Sheeley
    Posted July 13, 2009 at 12:28 pm | Permalink

    Really looking forward to this presentation. Thanks

  90. Tom Zucker-Scharff
    Posted July 13, 2009 at 12:31 pm | Permalink

    Tom Zucker-Scharff
    Bronx, NY USA
    Albert Einstein Cancer Center

  91. marilyn rosen
    Posted July 13, 2009 at 12:33 pm | Permalink

    I look forward to learning more about Twitter!! Thanks for letting me lurk!
    Marilyn Rosen, at Miner Library, University of Rochester Medical Center, Rochester, NY

  92. Laura McLellan
    Posted July 13, 2009 at 12:41 pm | Permalink

    Excellent opportunity, thank you for including people outside of Mayo Clinic!

  93. Gini
    Posted July 13, 2009 at 12:51 pm | Permalink

    Looking forward to the presentation. Thanks for the opportunity.

  94. Elizabeth Kettell
    Posted July 13, 2009 at 12:56 pm | Permalink

    I am planning to attend – thank you for the opportunity.

  95. Chilla
    Posted July 13, 2009 at 12:59 pm | Permalink

    Count me in! Thanks, this sounds like a lot of fun and I am looking forward to it :)

  96. Stephanie
    Posted July 13, 2009 at 1:00 pm | Permalink

    I plan to attend as well. Thanks!

  97. Jakki Trihey
    Posted July 13, 2009 at 1:05 pm | Permalink

    I’m looking forward to attending! Our organization is just getting started with FB. Twitter, et al. I know this will be a great resource.

  98. Melissa Jue
    Posted July 13, 2009 at 1:06 pm | Permalink

    I plan to take lots of notes!

  99. Brian
    Posted July 13, 2009 at 1:19 pm | Permalink

    I plan to participate.

  100. Nick Charboneau
    Posted July 13, 2009 at 1:19 pm | Permalink

    Thanks Lee! I’ll be participating in the #tweetcamp3 stream.

  101. Dori Estrella
    Posted July 13, 2009 at 1:26 pm | Permalink

    Looking forward to it!

    Dori Estrella
    Minneapolis, MN

  102. Gretchen Reid
    Posted July 13, 2009 at 1:33 pm | Permalink

    Thrilled to be attending tweetcamp!

  103. Lucien Engelen
    Posted July 13, 2009 at 1:42 pm | Permalink

    I’ll be in joining this Tweetcamp .
    Lee is comming to Europe oct 12-13th to keynote at our second Helath 2.0 conference.
    http://translate.google.com/translate?client=tmpg&hl=nl&u=http%3A%2F%2Fwww.acutezorg.nl%2Fzorg20%2Fbericht%2F20090605_tweede_zorg_2.0_congres_voor_en_door_de_zorg_te_nijmegen&langpair=nl|en

  104. Jon
    Posted July 13, 2009 at 1:45 pm | Permalink

    I’ll be checking this out.

  105. Gregg Masters
    Posted July 13, 2009 at 1:49 pm | Permalink

    Chancellor Lee:

    Looking forward to today’s session!

  106. Kevin
    Posted July 13, 2009 at 1:51 pm | Permalink

    Lee – Looking forward to the Tweetcamp and seeing how it integrates with the other aspects of SMUG.

  107. Christine Heim
    Posted July 13, 2009 at 1:53 pm | Permalink

    Christine Heim
    Chicago, IL

  108. Megan Gatewood
    Posted July 13, 2009 at 1:56 pm | Permalink

    Looking forward to joining in!

  109. Suzanne EL-Moursi
    Posted July 13, 2009 at 1:59 pm | Permalink

    Thanks for the opportunity to join this webinar!

  110. Joseph Master
    Posted July 13, 2009 at 2:10 pm | Permalink

    Thorofare, NJ

  111. Anne Marie Cunningham
    Posted July 13, 2009 at 2:23 pm | Permalink

    Am I too late?

    AM

  112. Jamie
    Posted July 13, 2009 at 2:24 pm | Permalink

    Jamie Daley
    Recent Grad interested in building/learning about social media to increase personal marketability and using this knowledge at next career.

  113. Jacque Brown
    Posted July 13, 2009 at 2:38 pm | Permalink

    I’d like to join if it’s not too late (if not I’m eager to read through the Tweets).

  114. Marianne Powers
    Posted July 13, 2009 at 5:55 pm | Permalink

    Marianne Powers
    Albuquerque, NM

3 Trackbacks

  1. By @MayoClinic Profile « on July 12, 2009 at 11:50 pm

    [...] Mayo Clinic uses Twitter for Mayo Clinic employee organizational communication and training. “Tweet Camp” is just one example of how they are using Twitter to host group training sessions for Mayo Clinic [...]

  2. By Hospitals, Communication and Twitter: Revision #3 « New Media on August 21, 2009 at 11:11 pm

    [...] example of how they are using Twitter to host group training sessions for Mayo Clinic employees. The Tweet Camp III , is the third employee offering on “How to use Twitter”. After evaluating the Tweets I [...]

  3. By Profile Update @Mayoclinic « New Media on August 21, 2009 at 11:33 pm

    [...] example of how they are using Twitter to host group training sessions for Mayo Clinic employees. The Tweet Camp III , is the third employee offering on “How to use Twitter”. After evaluating the Tweets I [...]

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