Here’s an interesting story from our Mayo Clinic Medical Edge TV news feature about the nature of creativity, and how it doesn’t just apply to art and music:
It’s nice to have a Mayo Clinic neurologist validating and outlining more rigorously something I’ve felt intuitively, and that is consistent with what I call “The MacGyver Mindset.” MacGyver was extremely creative, finding ways to use what he had on hand to accomplish what he needed to do. (Yes, I realize he was a fictional character, but we can learn lessons from his approach.)
Dr. Caselli breaks down creativity into these core elements, which surprisingly have little to do with what would traditionally considered “creative” professions:
- Temperament, and
- Social Context
What I’m trying to do in SMUG is help create a social context in which mid-career professionals can perceive the value of using social media tools professionally, can be motivated to try and get training to help them execute. Not sure whether we can do anything about temperament, but hopefully we can influence the rest.
Creativity is extremely important. Every business that starts involves creativity: seeing a situation that is not what you want it to be, and figuring out how to get to the desired end. Likewise, a politician who (in the words of Bobby Kennedy) says “I dream of things that never where and ask ‘Why not?'” is being creative in imagining a desired future state.
How is SMUG helping you think — and act — more creatively?