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Monthly Archives: September 2009
Business Blogging ROI
“What’s the ROI?” is among the most common questions people in business have about social media (right after (Isn’t that risky?”) and as P.F. Anderson says, many of the benefits and costs are intangible. I’ve previously written about my experience connecting with Tom Vanderwell and how I saw one of his tweets about being a Mayo [...]
Posted in Blogging Tagged blog, Blogging, Lee Aase, Loans, Mortgages, ROI, Social Media, Tom Vanderwell Leave a comment
SMUGgle Interview: Aaron Hughling
I had a chance to meet Tuesday with Aaron Hughling (@aaronhughling), all-around Web guy for Scott & White Healthcare, and his colleague Rhona Williams London, who is the head of PR for Scott & White. After about a year of investigation and preparation, their system (based in Temple, TX) is getting ready to launch into [...]
Posted in Health Care, Social Media Tagged Aaron Hughling, Blogs, Facebook, Health Care, healthcare, Ragan Communications, Scott & White, Social Media, Twitter, YouTube 2 Comments
Strategy and the Social Media Pyramid
Last week I introduced the concept of the SMUG Social Media Pyramid as a helpful framework for considering how much is “enough” in social media. It was an attempt to answer the question, “Should we spread our efforts over lots of platforms, of just focus on one or two?” I followed that post with a [...]
Posted in Philosophy Tagged Blogs, Facebook, Lee Aase, LinkedIn, MySpace, SMUG, Social Media, Social Media Pyramid, strategy, Twitter, YouTube Leave a comment
Back-to-School Thoughts on Creativity
As I was weeding my RSS feeds this morning (aiming to get down from 250 or so to a more manageable target of 100 that I can regularly peruse), I came across a post in which this excellent video from TED 2006, a quick talk from Sir Ken Robinson, was embedded: It’s a great talk [...]
Posted in SMUG Tagged creativity, Education, Ken Robinson, Lee Aase, School, Sir Ken Robinson, SMUG, Social Media, TED 2 Comments
Clayton Christensen on The Innovator’s Prescription