“Men who can’t Pee” helps company that can’t spend

At Healthcamp Minnesota this morning we heard from John Reid, from a rural Minnesota company called AbbeyMoor Medical that has a stent aimed at the problem referenced in the title of this post. He described how using this video was really only his company’s only option for raising awareness, because they had no advertising or marketing budget. He showed how traffic to the company Web site went up significantly after this video was posted to YouTube:

John says he has now become a big believer in social media because it’s measurable and low-cost.

This is an interesting application of social media in healthcare, but from outside the hospital/provider community, and here’s a write-up about it on a Star Tribune blog.

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