RAQ: Would you do a video about why PR and marketing pros need an iPhone?

At the #mayoragan09 conference earlier this week I participated in a “30 ideas in 30 minutes” panel, which was intended to provide rapid-fire, practical applications and next steps to take for people interested in incorporating social media into their health care work.

My first tip (after the obligatory “Get a Flip”), was:

Get an iPhone.

I suppose I shouldn’t have been, but I was somewhat surprised at the murmur that comment created. And in the Q&A session, I got this request:

“Could you upload a Flip video about why I should get an iPhone, so I can use it to make the case with my boss?”

My other tips, two of which require some expenditure and others that are free:

  • Get a Flip video camera (or something similar.) Cost is $150-$230 MSRP, but you can get them cheaper.
  • Join Audible.com, which is an audio “book of the month” club. Listen to any books you can find from Clayton Christensen, Malcolm Gladwell, or Patrick Lencioni. And of course get Chris Anderson’s book, Free: The Future of a Radical Price, for free. Cost is about $15/month.
  • Get the “Bump” application for iPhone, which lets you exchange contact info with other iPhone users with a fist bump. Free.
  • Create a blog as a “dark site” for crisis communications. Use wordpress.com to create a private blog, which you can make public should a crisis arise. That could save you 15 minutes or so in setting up a way to communicate broadly via the Web, which in a crisis could be precious time savings. Free on WordPress.com.

If you do anything at all in continuing education for your professional growth, you may spend $1,000 or more for conference registrations, plus travel expenses.

How sad would it be to pay for a conference registration to learn about social media tools, and then to not spend the relatively smaller amount it takes to get hands-on experience?

And of course, do take advantage of the free tools as well, including enrolling in SMUG (join the Facebook group, follow the Chancellor on Twitter, and subscribe to the RSS feed).

See Aaron Hughling’s take-aways from the conference, as well as Holly Potter’s.

I hope this helps you make the case for your smartphone, whether that’s with your employer, your spouse or to help you convince yourself.

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

3 thoughts on “RAQ: Would you do a video about why PR and marketing pros need an iPhone?”

  1. I know I can’t make the sale to my employer, so as you mentioned, I’m still rationalizing it with the spouse. Just waiting for a certain contract to be completed, so I can do an upgrade. (And you made the case – I’m siding more with the iPod than the Blackberry.)

  2. If as a marketing professional you have to make the case for a 200 phone that connects you so tightly to the world, you probably have bigger problems. Love the impromptu vid – would have really made the case if done with an iPhone.

  3. I would have done that, but my iPhone is 3G instead of 3Gs, so I rely on the Flip for video. The two-year contract and the extra cost on the data plan as compared with ordinary cell phones does make the cost a bit more than $200, but your point is well taken.

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