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Monthly Archives: November 2009
Thesis 2: Social Media Tools Overcome Inertia
Note: This post is part of a series providing fuller discussion for my 35 Social Media Theses. I welcome your feedback and comments to challenge and improve them. In Thesis 1, I discussed how social media really aren’t completely new, since air was the original social medium. This leads us, however, to what is new: [...]
Posted in 35 Theses, Philosophy, SMUG, Social Media Tagged 35 Theses, Facebook, Lee Aase, Mayo Clinic, SMUG, Social Media, YouTube 1 Comment
SMUG Textbooks
Despite the decidedly social media nature of SMUG (“social media” is part of our name, after all), I’m still a big believer in books. They enable authors to make an extended argument and deal with a topic in more depth than the blog format allows. I’ve written several book reviews here on SMUG, but it’s [...]
Posted in Book Reviews, SMUG, Social Media Tagged Chris Brogan, Clayton Christensen, David Allen, GTD, Jeff Jarvis, Malcolm Gladwell, Seth Godin, SMUG, SMUG Textbooks, Social Media, textbooks Leave a comment
SMUG Textbook: The Innovator’s Dilemma
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton Christensen. Clayton Christensen is amazing. I got to hear him speak in person at our Mayo Clinic Transform symposium in September, but I was a fan long before that. In The Innovator’s Dilemma he lays the groundwork for a way of understanding [...]
Posted in Book Reviews Tagged Clayton Christensen, Lee Aase, SMUG, SMUG Textbook, The Innovator's Dilemma 1 Comment
SMUG Textbook: Trust Agents
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith. I got to have dinner with Chris Brogan at a conference in May in San Francisco, and from our conversation (and his blog) I was pretty sure this book would be good, but this is one [...]
Posted in Book Reviews Tagged Chris Brogan, Julien Smith, Lee Aase, SMUG, SMUG Textbooks, Social Media, Trust Agents Leave a comment
SMUG Textbook: What the Dog Saw