Monthly Archives: November 2009

Putting Social Media to Good Use

By Lee Aase | Published: November 19, 2009
Today I’m honored to be presenting to a group of folks working (mainly) in local government communications, and I’m doing it in St. Paul, Minnesota, for the Minnesota Association of Government Communicators‘ fall conference. It’s a bit of a “back to the future” day for me, because I worked in government in St. Paul for [...]
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Making the Business Case

By Lee Aase | Published: November 18, 2009
Today I’m presenting at the 2009 Communications Conference for AHIP, the association of America’s Health Insurance Plans. I’m looking forward to hearing Dr. Atul Gawande at the opening session, especially since he wrote an article in The New Yorker that highlighted the cost-effective care provided by my employer, Mayo Clinic. Here’s my presentation deck: Making [...]
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Case Study: Text Messaging from the Operating Room

By Lee Aase | Published: November 16, 2009
At the Healthcare Internet Conference in Las Vegas earlier this month, I got to hear about some innovative projects being implemented by other hospitals and systems. One of these was shared by Owen DeWitt of Las Colinas Medical Center in Irving, Texas. Owen is Director of Marketing for this hospital, and he wanted to be [...]
Posted in Health Care | Tagged , , , , , , , | 2 Comments

Oklahoma Hospital Association

By Lee Aase | Published: November 12, 2009
I’m delighted to be in Oklahoma City today for a presentation with @EdBennett and David Harlow (@Healthblawg) on use of social media in healthcare. I’m excited that we have this case study going on even while the presentation is happening. I will be inviting the Oklahoma tweeps to join the #wristpain twitter chat, as a [...]
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Thesis 9: Social Media Synergy with Mass Media

By Lee Aase | Published: November 11, 2009
[ratings] This post is part of a series related to my 35 Social Media Theses, in which I will discuss and amplify upon each of the statements I believe define the social media revolution, particularly as they relate to healthcare. This relates to my example of Thesis 33, which is being demonstrated as I write [...]
Posted in 35 Theses, Health Care, Twitter | Tagged , , , , , , , , | 5 Comments

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