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Monthly Archives: December 2009
Thesis 20: Social media tools enable authentic communication if you don’t purposefully complicate things
Among the most important benefits of social media tools are their ease of use. While updating a static Web site can be onerous, and video shooting, editing and distribution also can be complicated, the beauty of blogs, Flip cameras (or Kodaks) and YouTube is the nimble authenticity they bring to communication. Of course, it’s possible [...]
Posted in 35 Theses, Social Media Tagged 35 Theses, authenticity, Flip video, Lee Aase, Michael Ackerman, Victor Montori, Wall Street Journal, YouTube 1 Comment
Thesis 14: Strategic Thinking about Social Media is no Substitute for Action
At a certain level, it’s important to think strategically about how your organization will use social media. After all, if Thesis 4 is true, and if social media really are the defining communications trend of the third millennium, then using these powerful tools in a way that aligns with your overall strategy just makes good [...]
Posted in 35 Theses, Philosophy, Social Media Tagged BL Ochman, Facebook, Lee Aase, SMUG, Social Media, strategy, Twitter, YouTube 2 Comments
Tweet for Proposals (TFP) on WordPress MU Hosting
My good friend Lucien Engelen (@zorg20) tells the story of how he used Twitter to find someone able to develop an iPhone application for him in an extremely short time. He says it would have taken him weeks to do an RFP or ask one of his analysts to identify options, and by using Twitter [...]
Posted in Blogging, Twitter Tagged blog, Blogs, hosting, technical support, TFP, Tweet for Proposals, Web hosting, wordpress, Wordpress MU 4 Comments
Ending the Decade with a Bang
Note: This is the Aase family’s 2009 Christmas letter, but with a special twist relating to a major milestone we’re observing today. Lisa and I have so much for which we are thankful, as God has blessed us so amazingly. The events of 2009, some of which I will recount below, have been mind-blowing. But [...]
Posted in Personal Tagged Aase Family, Christmas, Christmas letter, Lee Aase, Lisa Aase, Silver Anniversary, Wedding Anniversary 3 Comments
35 Social Media Theses (PDF)