Monthly Archives: February 2010

“Quality” in Media = Usefulness

Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
Posted in advertising, Marketing, New Media, News Media | Tagged , , | Leave a comment

RAQ: Tips for Starting a Personal Blog?

Today I had the opportunity to do a presentation for a group in St. Cloud, Minn., and afterward Misty Sweeter (@MistyS01), a recent PR graduate, tweeted a question: Hi Lee, good job presenting at Creative Memories today! Got me thinking about starting my own personal blog, any tips? A. First, I think it’s great you’re [...]
Posted in Blogging, Chancellor RAQs | Tagged , , , | 1 Comment

Piano Duo Rocks the House

I had the wonderful opportunity yesterday to help arrange a return visit concert for Marlow and Fran Cowan to the Landow Atrium in the Gonda building on our Mayo Clinic campus in Rochester. You likely remember them as the couple whose piano duet became a YouTube sensation last year, and led to their appearance on [...]
Posted in Social Media, video | Tagged , , , | Leave a comment

Life-Saving Video Goes Viral, Gets Press Coverage

Last week, I got a direct-message tweet from Amber Smith (@AmberSmith), a reporter from Syracuse, NY. I had met Amber previously (because of Twitter) and we have interacted via Twitter, and she was tweeting because she had seen some chatter about one of our Mayo Clinic videos being among the most-tweeted videos on Twitter. It’s [...]
Posted in 35 Theses, Health Care, News Media, Social Media | Tagged , , , , , , , , , , , | Leave a comment

SMUG Changing Lives…

…or at least one life. After the presentation I did Thursday in Minneapolis for Aging Services of Minnesota, Kris Glaros Hanson came up to me and said that my presentation to the group last September had significantly changed her career plans. I asked if she’d be willing to tell about it on camera, so here [...]
Posted in Conferences, SMUG, Social Media | Tagged , , , , , , | 1 Comment
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    Lee Aase

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