Monthly Archives: April 2010

An “Aha!” Moment in Massachusetts

As detailed here and here, I had an opportunity this morning to join Larry Weber, founder of Weber Shandwick, in a seminar on social media for the Massachusetts Hospital Association. During the Q&A session that followed, Lorie Martiska of Heywood Hospital in Gardner, Mass. said she had experienced a real “Aha!” moment during the presentation, [...]
Posted in Conferences, Social Media, video | Tagged , , , , , , , | 1 Comment

Larry Weber on the Future of Hospital Marketing & Social Media

[ratings] Today I’m presenting at an event for the Massachusetts Hospital Association (@MAHospitalAssoc), and the first speaker is Larry Weber (@theLarryWeber), who is chairman of Racepoint Group. There’s a great crowd here (more than 100), and I’m also getting a great chance to meet David Harlow (@HealthBlawg), and he’s going to show me around Boston [...]
Posted in Conferences | Tagged , , | 5 Comments

Top SMUG Book Recommendations

While we have a SMUG book store that I plan to reorganize and upgrade, I wanted to take a moment to highlight three books that most professionals thinking about applying social media will find particularly helpful. Getting Things Done, by David Allen, is my absolute first recommendation, particularly if you just don’t think you have [...]
Posted in Book Reviews | Tagged , , , , , , , , | 1 Comment

Another Facebook Baby

In my presentations I frequently introduce my granddaughter, Evelyn, as someone who owes her existence, humanly speaking, to Facebook. As a Presbyterian elder I believe God ordains everything, but also know that He uses secondary causes to bring about His purposes. In Evelyn’s case, Facebook was the means by which her father, Kyle, met her [...]
Posted in Facebook, Personal | Tagged , , , , , | 1 Comment

‘Tis the gift to be simple…

[ratings] I had the delightful experience yesterday of meeting Dr. Carl May (@CarlRMay), a British collaborator of Mayo Clinic’s Dr. Victor Montori (@vmontori) on the concept of minimally disruptive medicine. I was honored that he wanted to meet with me during his visit to Mayo, and based on something he said during coffee I asked [...]
Posted in Health Care, video | Tagged , , , , , , , , , , , | 2 Comments
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    Lee Aase

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