Monthly Archives: June 2010

BP Oil Spill: Hospital PR Case Study

By Lee Aase | Published: June 5, 2010
I had a nice opportunity to talk this week with Taslin Alfonzo, who does media relations for a Louisiana hospital that has treated workers involved in the BP oil spill cleanup. She mentioned a story in which her hospital had made national network news, and that her SMUG training had played a role, so I [...]
Posted in News Media, Social Media, video | 7 Comments

Manual Spam

By Lee Aase | Published: June 3, 2010
When I’m advising people in how to get started with social media, I frequently tell them to just act naturally, like they would in a face-to-face interaction. Others have said you should act like you’re at a social gathering. Just as you wouldn’t walk into a crowded room and start talking incessantly about yourself, don’t [...]
Posted in News Media | 6 Comments

Social Media for Romulans

By Lee Aase | Published: June 2, 2010
I had a fun opportunity today to speak with a group of HR staff from the Minnesota Department of Transportation. It was part of their annual HR summit, and was organized around a futuristic, Star Trek theme. It gave me a chance to refresh and revise my presentation: Social Media with a Star Trek Flair [...]
Posted in Conferences | 1 Comment

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