If you’ve got one of these…

…why would you not get a Facebook page for your business or organization?

Here are four reasons why a Facebook page is better than a Yellow pages ad, and why it’s not even a close call.

  1. A Yellow Pages ad is expensive. A Facebook page is free.
  2. A Yellow Pages ad typically has a distinctive cast that suggests jaundice. Color is even more expensive. Your organization’s logo (or other photo) goes on your Facebook page in full-color for free.
  3. A Yellow Pages ad is limited to text and maybe a photo or two. A Facebook page can have unlimited photos, not to mention videos. (Well, I guess I did just mention videos.)
  4. A Yellow Pages ad reaches a limited geographic market. Anyone in the world can see your Facebook page, except for citizens of repressive political regimes or employees or corporate regimes with a blocking philosophy.

I could go on, talking about how on Facebook your best customers can interact with you and share the love with their friends, while a Yellow pages ad is static. And how the paper directories can get lost on a snowy doorstep (at least here in the frozen tundra.)

I’m certain those with a proprietary interest in Yellow Pages (or Yellow Book, or whatever post Ma Bell-breakup variety you have in your area) would be quick to point out how they also have online directories as part of their package.

But that misses the point. The yellows used to have monopolies when people were looking for a particular category of service. It was expensive to produce a paper directory and deliver to every household in an area.

Now with Yelp and Angie’s List and countless other similar sites, it’s easy for potential customers to get information (including contact phone numbers) for local service providers.

And don’t forget local search in Google.

My point is not to run down the yellow directories, or to say you shouldn’t use them. That’s a call you have to make. Maybe they work for you, and should be part of your mix. If their publishers are doing their jobs well, they should be continually adding features to improve their value proposition.

But if you’re spending substantially for Yellow Pages, why wouldn’t you use the free option, too?

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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