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Monthly Archives: October 2011
Under-promise. Over-deliver.
Listening again last night to Guy Kawasaki’s book, Enchantment: the Art of Changing Hearts, Minds and Actions, one of his tips on “How to Enchant Your Boss” was (and I’m paraphrasing because it was an audio book, so I’m not sure I got the quote exactly right): Under-promise and Over-deliver. Only make promises you are [...]
Posted in Personal, Philosophy Tagged Apple, AT&T, Enchantment, Guy Kawasaki, iPhone, iPhone 4S 1 Comment
Customer service follies
It’s important not to write a blog post or Tweet in anger or frustration. Lots of people say you should count to 10 before you hit “publish” or send. I agree with this advice, and I took it in the case I’m about to share with you. In fact, in this case I counted to [...]
Twitter 202: Selectively adding Tweets to LinkedIn
At our Mayo Clinic Social Media Residency, fellow faculty member Meredith Gould (who is a great humanitarian, by the way), shamed several of us for linking our Twitter profiles to LinkedIn, and for having Twitter updates automatically posted to our LinkedIn profiles. I think that for many of us for whom Twitter is our “mother [...]
New Mayo Clinic Heart Health Campaign
Today at our Mayo Clinic Social Media Summit, which we have produced in collaboration with Ragan Communications, we launched a new awareness campaign about heart health. Here is the story behind the project (including the back story behind the video.) This video is the cornerstone of the campaign: We also have a Facebook app on [...]
Customer Service Coda