I’ve known Meredith Gould for about three years, and met her in real life a little over two years ago, at which time I discovered that she is a great humanitarian.
Meredith also has been a great advisor as we established the Mayo Clinic Center for Social Media, and in advance of her visit to Rochester for our Social Media Summit she did a post on our site, which she called: “This Bride Wants to Register at the Mayo Clinic.”
That post has gotten lots of traction, including being reposted on several other blogs. And earlier this week our Austin, Minn. ABC affiliate, KAAL, picked up on a tweet and decided to do a TV story featuring Meredith via Skype (and me in my office.). Here’s the link to that story.
Sometimes other stations pick up TV stories that have run on a network affiliate, and that happened with Meredith’s as well. Here’s the version that ran today on the ABC affiliate in Los Angeles, KABC:
Another case study showing how social media can lead to traditional media coverage. It will be interesting to see whether this goes any further.
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Always happy for the pick-up and endlessly fascinated by how this stuff spreads, but gotta say KAAL reporter David Springer did the better job. KABC ended up reporting that I managed to set this up and, no surprise, took out the kicker about the greatness of Mayo Clinic.
On David’s cutting room floor is another part of this story, one that I might be prompted to go on about if contacted by any other media — the point that knowing exactly how much these procedures cost is generally kept from healthcare consumers.
I have absolutely no idea how anyone managed to get a screen shot of me with my mouth open.
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