Social Media in Health Care: More than Just Marketing

The Los Angeles Times had a nice article on social media in health care on Saturday, entitled “The doctor’s in, on Twitter.” I had participated in an interview some time ago, so was surprised when I got the Google alert linking to the article, which began…

Twitter. A popular online social network? Yes. A vital tool for medical research? Maybe.

“Until now, healthcare providers have primarily used online networks as a promotional tool,” says Lee Aase, director of the Mayo Clinic Center for Social Media. “We think they can be much more.”

I think it’s an important message to get across: that if we see social media primarily being about marketing we will miss some of the most important benefits. In fact, we created the Mayo Clinic Center for Social Media and the Social Media Health Network to help encourage use of these tools throughout the health care system, in clinical practice, research and education as well as administration. So I was really glad to see something of this emphasis come through in the Times.

And personally, it’s kind of a kick to be the first person quoted. Not gonna lie. 😉

Read the whole article.

 

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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