A Fresh Look at Social Media

I’m in Orlando today for a presentation to FSHPRM, which is the public relations and marketing group affiliated with the Florida Hospital Association. I’ve spoken to this group a couple of times previously, the last time being in February 2009. It’s fun to look back at what I was saying then, and how far we have progressed.

Here are my slides for this morning’s presentation:

I’m organizing this presentation a little differently from what I’ve done in the last couple of years, and also adding some new material. What do you think?

Author: Lee Aase

Husband of one, father of six, grandfather of 14. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

One thought on “A Fresh Look at Social Media”

  1. Great presentation… really interesting to hear about what Mayo are doing. When I used to work for an SM agency we were always trying to pitch for healthcare work but they just couldn’t be led to see the value of creating discussion across all stakeholders as a way of driving new business… they were completely the worst for just assuming “social media isn’t for us”

    Slowly it’s changing thankfully, because healthcare is such an emotional yes complex issue for everyone and they only way it’s going to become more accessible is via debate and discussion.

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