Leading Change from the “Other” C-Suite (That’s Communications)

That’s the title of the presentation I’ll be giving in Washington, DC today along with CareHubs CEO Paul Speyser, for the annual conference of the Society for Healthcare Strategy and Market Development, a.k.a. #SHSMD15. Yesterday we had our Social Media Residency at UC-Davis in Sacramento, and so as I write this, I’m at the airport in Detroit on the way to Washington, DC, having taken the Red-Eye from SFO to DTW last night.  If all goes well, I should be in DC by 9 or so.

I had an opportunity to preview some of what we’ll be discussing in our presentation in a podcast conversation with Stewart Gandolf, which he published last week. As I mentioned in the interview with Stewart, I think it’s been about a dozen years since I’ve spoken at this conference, back when my main job was media relations for Mayo Clinic. It’s fun to consider all that’s changed since then, and yet how our work now with the Mayo Clinic Center for Social Media is consistent with what we were doing in 2003, but also with more than 150 years of Mayo Clinic history.

Here’s the slide deck Paul and I will be using:

We’ll be talking about how we’ve collaborated to create social networking capacity through an owned platform for our Center for Social Media, and how we’re now applying those capabilities for patient education, patient communities, blogs and news delivery.

While many of the slides contain hyperlinks to some of our WordPress-based sites and communities, here are a few initiatives I’d like to particularly emphasize:

Here are a couple of our sites that will have significantly redesigned looks in the next few weeks:

If you haven’t yet signed up, please take advantage of our free Basic Membership in the Mayo Clinic Social Media Health Network.

Finally, here are links to some of the books we mentioned, which have influenced our thinking:

I look forward to a good discussion.

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Author: Lee Aase

Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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