SMUG to SIFI

As I have pivoted (in Silicon Valley lingo) my blog from its social media focus and taken a new role as Chancellor Emeritus, I’ve been ruminating on a blog name that would capture the essence of what I will be writing here.

I had considered Interesting Stuff I’m Studying, but the acronym for that title would have been…unfortunate.

I thought Stuff You Might Find Interesting (SYMFI) would be a good one. It’s reader-focused…it’s about things I think you might like. Unfortunately, there’s a drug called Symfi, and the last thing I want is to get cease-and-desist nastygrams from pharma company attorneys with trademark objections.

I finally settled on a new name that I plan to implement soon: Stuff I Find Interesting (SIFI). A couple of advantages in this one:

I kind of like thinking of my blog in that sense, although I know it won’t be the recipient of any government aid.

I’ll probably change the header this weekend. I looked at purchasing the SIFI.com domain, and someone has it locked up. I didn’t put in a bid.

I just repurchased leeaase.com (which I had let lapse) instead, and at some point I might switch this blog to that domain.

It matches my usernames on Facebook, Twitter, YouTube and Instagram. It’s also my customized LinkedIn URL, though not really a username: https://www.linkedin.com/in/leeaase/

Brand consistency is a good thing, I guess.

It also help to have a seven-letter name with five vowels.

SEO magic.

Author: Lee Aase

Husband of one, father of six, grandfather of 12. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

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