As I have pivoted (in Silicon Valley lingo) my blog from its social media focus and taken a new role as Chancellor Emeritus, I’ve been ruminating on a blog name that would capture the essence of what I will be writing here.
I had considered Interesting Stuff I’m Studying, but the acronym for that title would have been…unfortunate.
I thought Stuff You Might Find Interesting (SYMFI) would be a good one. It’s reader-focused…it’s about things I think you might like. Unfortunately, there’s a drug called Symfi, and the last thing I want is to get cease-and-desist nastygrams from pharma company attorneys with trademark objections.
I finally settled on a new name that I plan to implement soon: Stuff I Find Interesting (SIFI). A couple of advantages in this one:
- Truth in Advertising. The name describes exactly what I will be writing here.
- Little or no trademark risk. It turns out that SIFI is a financial term that means Systemically Important Financial Institution. Otherwise known during the 2008 financial meltdown as “too big to fail.”
I kind of like thinking of my blog in that sense, although I know it won’t be the recipient of any government aid.
I’ll probably change the header this weekend. I looked at purchasing the SIFI.com domain, and someone has it locked up. I didn’t put in a bid.
I just repurchased leeaase.com (which I had let lapse) instead, and at some point I might switch this blog to that domain.
Brand consistency is a good thing, I guess.
It also help to have a seven-letter name with five vowels.