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Married father of six and grandfather of seven, and the Chancellor of SMUG - Social Media University, Global. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.
Going to analytics.twitter.com, I tracked the growth in impressions for this tweet in 5-minute intervals for the first hour. Here’s the graph:
Within the first hour the tweet had 410 impressions. As the slope of the line indicates, it was slowing down significantly. Here’s the graph of total impressions each day for the first two days:
In the first 24 hours the tweet had 593 impressions. On the second day it got only 55, bringing the total to 648. As of this writing, the total is up to 659, so it’s averaging a little over one impression per hour so far on Day 3.
This tweet is on a trajectory to reach perhaps 680 total impressions, which would make the half-way point 340. When did that happen?
At 25 minutes it was at 332, and at 30 minutes it had 350 impressions.
So, it looks like my 30-minute estimate might at least be in the right neighborhood.
This is just the analysis for one tweet, and not necessarily a typical one. Curves for those that get more retweets would have a longer climb before flattening out.
It was kind of a hassle to set my watch alarm to remind me to grab a screen shot every five minutes, though. But if anyone knows a way to automate capturing impressions data for the first hour from a larger sample of tweets, I’d be interested in collaborating with you. Leave a comment or drop me a note.
If you’ve ever had to participate in a telephone conference call on your mobile phone, especially while on the go, you may have experienced the frustration of entering security codes to gain access to the call.
I’m probably on at least a dozen of these calls each week, and typically the calendar invitation has an 800 number to call, along with a notation that after dialing that number the participants need to enter a 6-9 digit access code.
So the invitation often looks something like this:
Call: 866-555-1212 Access Code: 1783256#
Clicking to dial the phone number on my calendar app is simple enough, but then I find myself flipping back and forth between the phone and the calendar app to remember and enter the access code before time expires.
I’ve been unsuccessful in this more than once, delaying the start of meetings, which of course wastes the time of everyone on the call as we’re waiting to get started.
I’m pretty sure I’m not alone in this problem.
Here’s a tip I got from Greg Matthews in a meeting last week that can solve it. His invitation followed this format:
Mobile 1-click dial-in (USA): 8665551212,1783256#
The comma between the phone number and the access code is the key. With one click on a mobile phone, it enables all of the non-host participants to join the call without having to fumble for the access code.
Three long journeys and two very short ones are among the blessings for which I give thanks as I reflect on 2016 and look ahead to the new year.
Let’s start with the short trips first: a pair of 40-yard strolls with my daughters Ruthie (Aug. 12) and Rebekah (Oct. 15) after which their names changed.
Each of their weddings doubled as a fantastic family reunion, and Lisa and I are so thankful that we now have four of our six children married, and that they’ve married well. We’re delighted to welcome Trevin Hoot and Andrew Gatzemeyer to our extended family.
This was the year for our married kids to spend Christmas proper with the in-laws; we hope to get the whole gang together next year.
So here’s the family update for 2016:
Our oldest daughter Rachel and her husband Kyle Borg will celebrate their 10th anniversary on Friday. Kyle is the pastor at Winchester Presbyterian Church in northeast Kansas, and it was great to have him officiate at Ruthie and Trevin’s wedding.
While the Borgs couldn’t join our early Christmas celebration on Dec. 17, we will get some extended time with the kids in mid-January. Rachel and Kyle are going on an anniversary cruise, and on the way to Minneapolis for the flight to Houston they’ll drop off Evelyn, Judah, Aletta, Mabel and Sylvia to stay for a week with us.
Our oldest son, Jacob, still lives with his wife Alexi and sons Graham and Isaac in New Berlin, just west of Milwaukee. Jacob is a physical therapist at Froedert Hospital, and he and Alexi are expecting our eighth grandchild in May. While we missed having the Borg grandchildren for Christmas, it meant that Graham and Isaac got more attention.
The matrimonial news involving my younger daughters had some broader ramifications as well. Rebekah and Ruthie had (with only brief exceptions) lived and worked together for nearly a quarter century, and both were employed as nurses at Bethesda Hospital in St. Paul.
After Ruthie’s wedding in August, she and Trevin moved to St. Louis, where she’s working at DePaul Hospital and he’s in his final year at Covenant Theological Seminary. And last Tuesday (see selfie at right) I got to have lunch with Rebekah in Rochester when she came to interview for a nursing job at Mayo Clinic.
On Thursday afternoon, we got the excited call from Bekah that she had been offered and had accepted the position, and that she’ll be starting in February. She and Andrew are hoping to move to Austin, so he’s applying for positions in Austin and Rochester, too. The good news is that with her work schedule (five 12-hour shifts every two weeks) they don’t need to be in a hurry to move; she can commute from St. Paul.
Our son Joe is in his last year at Minnesota State University in Mankato and is working at Buffalo Wild Wings as he heads into his final semester. Because he opted not to play basketball in his senior year, Joe was able to join Dr. Farris Timimi, our medical director for the Mayo Clinic Social Media Network, and me on our November trip to Australia and New Zealand. One of Joe’s roommates, Jake Weierke, scraped together the plane fare so he could join us. I had Delta SKYMILES to pay for most of Joe’s ticket.
None of us will forget the experience. We saw the fairy penguins come ashore at dusk at Phillip Island, and during our 2nd International Mayo Clinic Healthcare & Social Media Summit the “lads” had a few days to explore Melbourne. Then it was on to New Zealand, where Dr. David Grayson was our most gracious host, arranging for us to visit Hobbiton, where the Lord of the Rings movies were filmed. We got to walk throughout The Shire and step inside a hobbit hole, and wrapped it all up with a pint of cider at the Green Dragon Inn.
In October, I brought Lisa and our youngest son, John, on a trip to New York City. This was John’s time in New York, and while I was attending my meetings he and Lisa explored the city via tour bus. We got tickets to Wicked one night, and on our last day also got on the ferry to the Statue of Liberty.
John is a high school senior attending Riverland Community College full-time, so he will graduate high school with his Associate of Arts degree. He also was one of ten young people from southern Minnesota chosen to be teen columnists for the Rochester Post-Bulletin. He’s written about his adult anxiety (confessing that in his heart he’s “a very tall hobbit”) and his love of history.
Lisa continues to enjoy her retirement from homeschooling and the flexibility it gives her. In addition to the New York trip, she and I were able to fly to Nashville in July for a family friend’s wedding, and to Houston in November for a wedding reception for Ruthie and Trevin on his home turf. Lord willing, we’ll be visiting London April 28-May 8, and this will be Lisa’s first international flight. If you have activity or sightseeing recommendations, we welcome your help in planning our trip.
I wrote several posts in June about my trip to China, and reading through them again brings back heartwarming memories of our gracious hosts and the many dedicated physicians and other health care workers we met. I also was blessed to make my first trip to Africa, when I did a workshop in August for The Aga Khan University in Nairobi, Kenya.
I’m continuing to enjoy my work as Communications Director for the Social and Digital Innovation (SDI or “Star Wars”) team at Mayo Clinic, as well as our work with the Mayo Clinic Social Media Network to help our Mayo staff as well as colleagues elsewhere learn to use social media tools strategically in their work.
It was great this year to fill several vacancies to bring our full-time team back to full strength, and that we could get those members together in conjunction with our Communications Division retreat in August. I’m also grateful for the part-time supplemental staff members we’ve added, and the volunteer members of our MCSMN External Advisory Board who believe in and contribute to our mission.
At the end of the year, while I was in New Zealand, I was elected to the voting staff of Mayo Clinic. This is a group that is mostly physicians and scientists, but a limited number of administrative staff also are included. It doesn’t affect salary but it does include some extra perks, one of which is having my name in bold in the employee directory. And because of my alphabetical endowment, mine also happens to be the first bold name listed:
Our March 1 #ScopeScope, broadcasting a colonoscopy – my colonoscopy – on Periscope to raise awareness of the need for colorectal cancer screening, was an important educational project. Here’s that story:
It also led to my picture being on the NASDAQ Jumbotron in Times Square the next day, when our collaborators in the project, Fight Colorectal Cancer, rang the NASDAQ closing bell.
As I said in the TV interview, part of the #ScopeScope inspiration came from one of my high school classmates, who was diagnosed two years ago with stage IV colon cancer.
Lisa and I attended the visitation Monday night, and Jim’s funeral was yesterday.
If you haven’t been screened, please do it. Colorectal cancer is one of the most preventable cancers; detecting and removing precancerous polyps stops them from turning into cancer.
We also lost Lisa’s mom, Arlene Wacholz, in June. Arlene was first diagnosed with malignant melanoma, one of the most deadly and least-treatable cancers, in 1980. That skin cancer recurred twice, and she lived on to have Non-Hodgkins Lymphoma and macular degeneration before finally succumbing to complications of Parkinson’s Disease. We’re thankful Arlene was able to live more than 35 years beyond her original cancer diagnosis, and that she got to know her 13 grandchildren and even some great-grandchildren.
As the sands of 2016 run out, may we all be grateful for the year we’ve had and treasure and make the most of each day we have in the future.
Wishing you and yours many blessings in 2017!
See the Christmas tag for previous yearly updates in this series.
Ten years ago today, I published three posts on a new blog that I called Lines from Lee.
I had no idea where it would lead me.
So it’s fitting that I’m starting this post in the KLM Lounge at Schiphol Airport in Amsterdam, as I have a few minutes to grab a cup of coffee before my flight to Nairobi, Kenya.
When I started my blog on July 30, 2006 my main purpose was to experiment with blogging and learn how to do it, in case we would ever want to have Mayo Clinic blogs.
And while my more-than-full-time job was leading the Mayo Clinic media relations team, I found time for blogging at least in part because I thought it was amazing that I could publish to the world for free on wordpress.com.
In my early days of blogging one of my major applications was to take notes during conference presentations. By live-blogging and linking to the speakers’ blogs or other online profiles, I reported what I was learning to a broader audience, and also shared my perspectives. And I began making connections.
And of course I gave myself the lofty title of Chancellor.
My university name was a tongue-in-cheek riff on the geographic naming of many real universities in the U.S., such as UCLA, University of Alabama-Birmingham and University of Texas- Southwestern.
Because my university was online and available anywhere in the world, the natural designation for Social Media University was…Global.
Which made for a fun abbreviation. And when I developed and metaphorically nailed my 35 Theses to the wall of SMUG, it helped me to think through and make the arguments for why mid-career communications professionals need to develop capabilities with these new tools.
While I started seeing some traffic to SMUG from widespread locations, I never dreamed that it would lead to international travel and face-to-face connections.
As best I can figure, I think I’ve presented in 39 states and Canadian provinces, too.
Of course none of this would have happened if we hadn’t found good applications for social media at Mayo Clinic, and without the support of our leaders to have Mayo serve as a catalyst to help professional colleagues also venture into social media. Special thanks to Jim Hodge, Chris Gade, John LaForgia, Shirley Weis, Amy Davis, and our President and CEO, Dr. John Noseworthy, as well as Dr. Victor Montori and Dr. Farris Timimi, our former and current Medical Director for social media, and Dr. John Wald, our Medical Director for Public Affairs, for their backing and inspiration.
Here are five things I’ve learned in 10 years of blogging:
1. It all starts with taking the plunge. Gaining familiarity and comfort with blogging and social engagement personally made it much easier for me to confidently recommend Mayo’s involvement.
2. It’s not too late to start. When I began in 2006, I felt I was probably too late to the party. People like Robert Scoble, Jeff Jarvis, Shel Holtz, Shel Israel and Jeremiah Owyang had been blogging for a while, and I wished that I had recognized the opportunity sooner.
Handwringing about starting late would have been not just unproductive; it would have been counterproductive.
As the landscape has changed, you may want consider publishing on LinkedIn instead of having your own blog, to take advantage of LinkedIn’s distribution to professional connections.
But it’s never too late to start expressing yourself thoughtfully online.
3. Geography doesn’t matter much. Social tools let you overcome barriers of time and space to bring together people with common interests. Even if there isn’t a dense concentration of those interested individuals in any one location, on the global scale enabled by social, there’s likely a large existing or potential community of interest.
But that’s just a sign that social media are completely mainstream. Facebook suppresses organic reach for brands because it has so much friend content to show users, and because brands find Facebook advertising cost-effective in reaching their audiences.
When I published my 35 Theses, Facebook was still almost three years away from its $100 billion IPO. Since then its market capitalization has more than tripled.
And with most print and TV ads now including a hashtag or a Twitter handle, Thesis 12 is beyond dispute.
5. We have a great and generous online community in health care. The people I’ve come to know through this social media journey are delightful. Naming them all would completely blow my word count, so I’ll just highlight current and former members of our Mayo Clinic Social Media Network (#MCSMN) External Advisory Board, along with my team, a.k.a. the “Star Wars” team, and our #MCSMN Members and Platinum Fellows. It’s gratifying to have so many colleagues who want to learn together how we can best use social platforms for medical and health-related purposes.
As I publish this now, having finished it during my Amsterdam-Nairobi flight and arrived at the Nairobi Serena Hotel, I’m filled with renewed thankfulness for another safe landing, and for a decade of blessings from blogging.
Thanks for reading!
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