It was five years ago today that I created our @MayoClinic Twitter account, and launched it with this message:
Just signed up for Twitter
— Mayo Clinic (@MayoClinic) April 29, 2008
If I had known Twitter was going to get this big, I would have been a little more creative and thoughtful in composing that first tweet. Not exactly a memorable “That’s one small step for man, one giant leap for mankind” formulation.
But it got us started. That’s probably the main thing. A little over 10,500 tweets (and 530,000 followers) later, we have seen revolutionary impact and some amazing stories. We’ve made connections that likely never would have happened otherwise. Patients have been saved from decades of chronic pain. And it’s helped us extend the reach of our weekly Mayo Clinic Medical Edge radio call-in program around the world, with tweeted questions coming from as far away as Australia and Indonesia.
Thanks, Twitter, for five great years of connections!