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Category Archives: 35 Theses
Thesis 23: Everyone uses social media today
The growth of social networking sites like Facebook and Twitter has been phenomenal, particularly in 2009. Facebook now boasts 350 million active users, while Twitter grew by more than 1,500 percent during 2008 – and then the growth really started to take off in 2009. Thesis 4 would be reasonable, I think, based on these [...]
Thesis 4: Social Media are the Third Millennium’s Defining Communications Trend
I don’t think this should really need lots of discussion and proof. In the era of Gutenberg and Luther, only the most profound works could be published via the printing press. Thus Luther’s 95 Theses and other works of eternal significance were candidates for mass distribution. Not much else was considered worthy of the expensive [...]
Also posted in Blogging, SMUG, Social Media Tagged 35 Theses, 95 Theses, broadcasting, Gutenberg, Lee Aase, Luther, Marconi, Martin Luther, Mass Media, printing press, SMUG, Social Media 4 Comments
Thesis 2: Social Media Tools Overcome Inertia
Note: This post is part of a series providing fuller discussion for my 35 Social Media Theses. I welcome your feedback and comments to challenge and improve them. In Thesis 1, I discussed how social media really aren’t completely new, since air was the original social medium. This leads us, however, to what is new: [...]
Also posted in Philosophy, SMUG, Social Media Tagged 35 Theses, Facebook, Lee Aase, Mayo Clinic, SMUG, Social Media, YouTube 1 Comment
Thesis 1: Air was the original social medium
[ratings] Note: This post is part of the 35 Social Media Theses series, providing amplification and an opportunity for discussion of one of the theses originally posted on Reformation Day 2009. In one sense, as I will argue in Thesis 4, the social media revolution is historic. But the fundamental issue to understand about social [...]
Thesis 14: Strategic Thinking about Social Media is no Substitute for Action