Category Archives: advertising

If you’ve got one of these…

By Lee Aase | Published: December 21, 2010
…why would you not get a Facebook page for your business or organization? Here are four reasons why a Facebook page is better than a Yellow pages ad, and why it’s not even a close call. A Yellow Pages ad is expensive. A Facebook page is free. A Yellow Pages ad typically has a distinctive [...]
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Advertising Age, Hospital Marketing and Social Media

By Lee Aase | Published: June 29, 2010
Advertising Age has an article this week in the print edition about hospitals, advertising, marketing and social media, and relates it all to health reform. I was glad to get to talk with the writer, Rich Tomaselli, last week to discuss some of the things we’re doing at Mayo Clinic, and our philosophy relating to [...]
Also posted in News Media, Social Media | Tagged , , , , , , | 12 Comments

“Quality” in Media = Usefulness

By Lee Aase | Published: February 27, 2010
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been democratized. Here a couple of relevant excerpts: Publishers from The New York Times to Condé Nast to NBC have been arguing for years that, ultimately, demand [...]
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Wisconsin AAF Presentations

By Lee Aase | Published: October 19, 2009
I have the pleasure today of doing presentations in Green Bay and Madison, Wisconsin for local chapters of the American Advertising Federation. Here are my slides for the breakfast presentation in Green Bay and the noon luncheon in Madison. You can follow (or contribute to) the Twitter discussion at #AAFWI. American Advertising Federation Presentations View [...]
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Dueling University TV Ads

By Lee Aase | Published: February 16, 2009
A couple of weeks ago I introduced the SMUG Super Bowl TV ad:     http://youtube.com/watch?v=9_WIBoEf730  This morning I saw a commercial that captures some of the same rationale behind SMUG: http://youtube.com/watch?v=e50YBu14j3U But I’ll bet Kaplan actually charges tuition! I know they paid a lot more both for production and distribution. Education needs to be [...]
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