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Category Archives: advertising
Apple Neutralizing Windows Advertising
I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign: http://youtube.com/watch?v=MimCZikP8cY It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.
Facebook Page as White Pages Listing
Note: This is the required reading for Facebook 221, part of the Facebook major track for Social Media University, Global (SMUG). More information about SMUG and the homework assignments for this course are at the bottom of this post. ==== I have written previously about Facebook Pages being like a free multi-media Yellow Pages listing. [...]
Also posted in Facebook, Marketing, SMUG Tagged advertising, business, directories, Facebook, Google, Groups, Pages, search optimized, SEO, SMUG, White Pages, Yellow Pages Leave a comment
Facebook Demographics Don’t Matter
In what may become a series of posts related to “things about Facebook that don’t matter” (which started with advertising click-through rates), here’s a link to a blog post (via TechCrunch) that outlines interesting demographics of Facebook users, including the fact that nearly two-thirds are women. In one sense that’s important to know, because for [...]
Also posted in Facebook, Marketing Leave a comment
Facebook Ads Click-Through Rates Don’t Matter
Nick at allfacebook.com raises some interesting issues about the poor click-through rates for Facebook’s new advertising system. I subscribe to Nick’s blog and had meant to write about this, but appreciate Jeremiah Owyang making Nick’s post part of his weekly digest so it brought it to mind again. I’m not sure why a low click-though [...]
Also posted in Facebook, Marketing, Social Media Leave a comment
New York Times: “Junk” or Barely Above