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Category Archives: Book Reviews
What motivates you?
I’ve recently been listening to a compelling audiobook about motivation, Drive: The Surprising Truth About What Motivates Us, which author Daniel PInk says is about “the mismatch between what science knows, and what business does.” Pink calls for a “new operating system” for business that focuses not on the extrinsic “carrot and stick” incentives, but [...]
Posted in Book Reviews 5 Comments
Top SMUG Book Recommendations
While we have a SMUG book store that I plan to reorganize and upgrade, I wanted to take a moment to highlight three books that most professionals thinking about applying social media will find particularly helpful. Getting Things Done, by David Allen, is my absolute first recommendation, particularly if you just don’t think you have [...]
Posted in Book Reviews Tagged 4-Hour Workweek, Chris Anderson, David Allen, free, Getting Things Done, GTD, Lee Aase, SMUG, Tim Ferriss 1 Comment
A Twitter Quote That Crushes It!
I’m listening to the audio version of Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, and Gary just used one of the best, most direct lines about Twitter’s value I’ve heard recently: If you’re not using Twitter because you’re in the camp that thinks it’s stupid, [...]
Also posted in Social Media Tagged Crush It!, Gary Vaynerchuk, Lee Aase, Social Media, Twitter 1 Comment
SMUG Textbook: What the Dog Saw
Malcolm Gladwell is a great writer, which is why he has his own section among the SMUG textbooks. His latest book, What the Dog Saw: And Other Adventures, is unlike the others I’ve reviewed in that it’s not “about” a single topic. It’s rather a compilation of his previously published columns in The New Yorker. [...]
Posted in Book Reviews Tagged Enron, FBI profiling, Godin, Lee Aase, Malcolm Gladwell, Popeil, SMUG, SMUG Textbooks, The New Yorker Leave a comment
Guest Lecturer: Seth Godin