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Category Archives: Book Reviews
SMUG Textbook: The Innovator’s Dilemma
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton Christensen. Clayton Christensen is amazing. I got to hear him speak in person at our Mayo Clinic Transform symposium in September, but I was a fan long before that. In The Innovator’s Dilemma he lays the groundwork for a way of understanding [...]
Posted in Book Reviews Tagged Clayton Christensen, Lee Aase, SMUG, SMUG Textbook, The Innovator's Dilemma 1 Comment
SMUG Textbook: Trust Agents
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith. I got to have dinner with Chris Brogan at a conference in May in San Francisco, and from our conversation (and his blog) I was pretty sure this book would be good, but this is one [...]
Posted in Book Reviews Tagged Chris Brogan, Julien Smith, Lee Aase, SMUG, SMUG Textbooks, Social Media, Trust Agents Leave a comment
SMUG Textbook: Here Comes Everybody
Here Comes Everybody: The Power of Organizing Without Organizations, by Clay Shirky. I read this book more than a year ago, and it has significantly affected my thinking. Shirky’s main point is that complex projects formerly required the overhead of an organization, which meant that there had to be some way of funding that overhead, [...]
Posted in Book Reviews Tagged Clay Shirky, Coase's Law, Here Comes Everybody, SMUG, SMUG Textook, Social, Social Media Leave a comment
The Danger of “Core Competence”
Among the books I’ve been devouring recently is The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton Christensen. (I highly recommend it!) As I was listening to the unabridged audio version, the following statement — though read in the same measured tones as the rest of the tome — screamed its relevance: Core competence, [...]
Also posted in Marketing, Social Media Tagged advertising, Clayton Christensen, Core Competence, Innovator's Solution, Marketing, Newspaper, PR, Radio, Social Media, TV Leave a comment
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