The New Era of Healthcare Communications

I’m delighted to be in Nashville this afternoon to provide the opening keynote at the Health:Further 2016 Summit. It’s a special treat because it’s also my first face-to-face meeting with Andre Blackman, one of our #MCSMN External Advisory Board members. Andre is organizing the event and invited me to kick it off.

Here are the slides for my 25-minute keynote:

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Healthy Applications of Social Media

I’m in Mount Vernon, Kentucky today taking part in the 25th Summer Conference of the Southern Kentucky Area Health Education Center. This is the second day of the conference, and there have been and will be a variety of speakers. I’ve been asked to cover social media in health care, and I’m glad to be here.

Here are my slides:

Using Social Media in Clinical Research

I’m honored to be in Denver this morning to present to the Society of Clinical Research Associates (SOCRA) conference called Harnessing Social Media to Advance Clinical Research.

Julia Thebiay, who works with Mayo Clinic’s Todd and Karen Wanek Family Program for Hypoplastic Left Heart Syndrome (HLHS), is my co-presenter.

Here are our slides:

We look forward to a good session and hopefully a great discussion.

Communications Convergence at Mayo Clinic

This morning my colleague Annie Burt and I had an opportunity to present to the Minnesota IABC Convergence Summit 2016 at the University of Minnesota. Here are our slides:

We enjoyed getting to do this, and the great questions and conversations both during our session and at lunch. We’d welcome any additional thoughts you have in the comments below.

Related Links:

What’s Your Health Ecosystem Twitter Reach?

I was in Austin, TX for the last couple of days for The Conference Board Council on Social Media, and on getaway day had the opportunity to attend parts of the W2O group’s PreCommerce event.

It was great to connect with several folks I’ve known for a long time via social, including Chris Heuer, Serena Ehrlich and Jeremiah Owyang, and also to see current and former #MCSMN External Advisory Board members Greg Matthews and Dana Lewis.

Greg and Dana debuted a neat project based on their MDigitalLife platform. They call it the MDigitalLife Snapshot. It lets you see how many Twitter connections you have in the health ecosystem, and in which categories, such as U.S. or non-U.S. physicians, journalists and media outlets. It also highlights the most-connected nodes in your network. Lots of other fun elements to explore, too.

Here’s my report. You can get yours by clicking the “Create Your Own” tab on mine.

I hope MDigital Life will be keeping this updated. I’m taking a screenshot of my Snapshot so I can see how my connections in various categories change over time.